The Commercial Excellence Lab (CEL) is the only Italian knowledge center focused on commercial excellence, based on an enduring collaboration between academia and industry.
Promote research and ongoing development of the necessary commercial competencies required to improve individuals’ and organizations’ sales performance, increase sales’ professionalization, and improve sales professionals’ reputation.
CEL works closely with its partners to achieve its ambituous goals of generating, sharing and disseminating knowledge. For those interested in taking part in the lab, there is the possibility to choose between two different levels of involvement, which are associated to different financial contributions, benefits and service levels. Contact us for more information