CEL
The Commercial Excellence Lab (CEL) is the only Italian knowledge center focused on commercial excellence, based on an enduring collaboration between academia and industry.
Mission
Promote research and ongoing development of the necessary commercial competencies required to improve individuals’ and organizations’ sales performance, increase sales’ professionalization, and improve sales professionals’ reputation.
Objectives
The Value Model: An Ecosystem Aimed At Supporting Companies
Knowledge Generation
CEL annually promotes structured, applied research activities on cutting-edge topics in sales. Its practical approach combines methodological rigor and managerial relevance to meet companies’ specific needs.
Knowledge Sharing
Being part of CEL allows companies to share problems and best practices. Events, roundtables, workshops and webinars represent just a few examples of the services CEL offers to its partners and to the wider sales community
Knowledge Dissemination
Through research results’ dissemination, CEL promotes a culture of excellence and professionalism in sales processes and organizations with a positive impact on their reputation.
Networking and Reputation
CEL’s initiatives and activities all promote networking opportunities and contribute to increase companies’ sales reputation and professionalism, contributing to making them an attractive employment choice for talented candidates.
Target
Managers from B2B and B2C firms, who are interested in improving the own sales function – in terms of commercial results, content and image – and leveraging commercial processes also for the improvement of related functions (e.g., marketing).
Managers who want to rethink the own sales function in the light of digital transformation.
Managers aiming at developing and increasing the own competences in terms of commercial excellence and at keeping up-to-date on the most relevant topics, emerging trends and cutting-edge contents in the sales field: CEOs/General Directors, BU Directors, Regional Business Managers, Sales Directors, Sales Managers, CMO/Marketing Directors, Trade Marketing Managers, HR Managers etc.
Managers who believe in networking, co-creation and co-opetition for advancing their organization’s sales function.
National and international academics, faculty and institute members, who have an interest for commercial excellence topics and issues.
Becoming a Partner
CEL works closely with its partners to achieve its ambituous goals of generating, sharing and disseminating knowledge. For those interested in taking part in the lab, there is the possibility to choose between two different levels of involvement, which are associated to different financial contributions, benefits and service levels. Contact us for more information:
research.sdabocconi@sdabocconi.it
CEL Activities
CEL is involved in a mix of engaging activities created for its partners, as well as for the wider community of executives.
Events
Disseminating content in an experiential and engaging way is one of CEL’s main goals. Every year, meetings are organized with various formats in terms of target and implementation.
They are excellent opportunities for debating and networking on the most innovative topics for commercial excellence.
Outputs
Explore the main outputs of the CEL Lab: research reports, vertical researches, books, publications, and articles.
People
CEL is animated and led by a faculty team and managers of the partner companies. They are also part pf a Steering Committee in charge to share and direct the research topics and CEL activities.
Specific Advantages of Becoming a Partner of CEL
Becoming a partner brings with it several key benefits:
- Take advantage of regular exchanges with other companies and SDA Bocconi in order to respond to business problems regarding the sales process, performance drivers and sales competences
- Be exposed to innovative ideas and improvement stimuli, offered by thinking leaders and successful organizations, that can help identifying best practices you can transfer to your own company
- Offer skills development and training opportunities to your executives and clients
- Increase opportunities and earn tools to motivate your managers and sale sforce
- Improve your company’s attractiveness in the eyes of young talents and experienced manages, by becoming a best place to work in the sales field
- Develop an internal marketing strategy to increase talent retention and loyalty in your sales team
- Support the development of most appropriate development paths for sales people
- Enhance the quality and return on investments of your training and development processes
Partners
CEL works closely with its partners to achieve its ambituous goals of generating, sharing and disseminating knowledge. For those interested in taking part in the lab, there is the possibility to choose between two different levels of involvement, which are associated to different financial contributions, benefits and service levels. Contact us for more information:
research.sdabocconi@sdabocconi.it
