CEL

Commercial Excellence LAB

Contents

 

Events

Disseminating content in an experiential and engaging way is one of CEL’s main goals. Every year, meetings are organized with various formats in terms of target and implementation. They are excellent opportunities for debating and networking on the most innovative topics for commercial excellence. Here is the list of events that have been organized:

2022

June

  • Academic insight - 23 June 2022: Direct-to-Consumer (D2C) Strategies -– A close View beyond the Buzzword, Severin Lienhard
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  • Academic insight - 07 June 2022: Academic insight, Laura Ingrid Maria Colm
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  • Academic insight - 07 June 2022: How to develop B2B solutions successfully through governance matching, Laura Ingrid Colm
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April

  • PRESENTAZIONE RISULTATI RICERCA - 06 april 2022: Sales Performance Management: State of the Art.
    Paola Caiozzo, Paolo Guenzi. Manager coinvolti: Andrea Signorini, Zuegg Head of Sales Italy; Donato Mancone, Henkel Sales Director Italy, Greece, Cyprus, Malta; Manuel Vellutini, Akeron Co-Chief Executive Officer; Elena Fanfani, Akeron EVP Marketing & Sales Operations

January

  • MANAGERIAL INSIGHT - 26 January 2022: The Multi / Omnichannel Challenge
    Manager coinvolti: Marc Routier, 3M Managing Director South East Europe Region; Eleonora Attaguile, 3M Learning & Development Leader Corporate Marketing Sale; Marco Tebaldi, 3M Channel Manager Industrial & Safety Market Center; Daniele Brambilla, Head of Sales Southern Europe brand Sloggi at Triumph International.

2021

November

  • CEL TALK - 25 November 2021: Enabling the sales force: AI a supporto della customer experience con Fulvio Berardo, Commercial Director Italy, Astellas Pharma S.p.A.

May

  • Virtual meeting Covid-19 Remote selling Progettare il futuro - P. Caiozzo, P.Guenzi (SDA Bocconi)

February

  • Virtual meeting Covid-19 Remote selling - P.Caiozzo, P.Guenzi M.A.Sisti (SDA Bocconi)

2020

June

  • Online Event - MINE Community SDA Bocconi, “Digital Tra-ction: Technopower o Technostress?” - P.Caiozzo, P.Guenzi (SDA Bocconi)

May

  • Partner Meeting presentazione dei risultati di ricerca Digital Commercial transformation in action : Technopwer o Technostress?- P.Caiozzo e P.Guenzi (SDA Bocconi)

April

  • Virtual meeting Covid-19 Emergency Landascape

March