2019
- October – CEL TALK “Leading solution selling in the digital ERA”, Alberto Frasarin (Google Italy), Germano Buttazzo (Linkedin Italy)
- October – Partner Meeting on CEL research “Digital TrAction: transformation in action” (focus on Technopwer vs Technostress in sales)
- June –CEL Talk, “From selling products to selling solutions: managing the servitization of sales forces”, Ed Nijssen, Eindhoven University of Technology, Netherlands
- May – Event MINE Community of SDA Bocconi, “Digital Commercial Transformation: instruction for usage. Guenzi, Marco A. Sisti (SDA Bocconi). Guest Speaker: Giovanni Sorreca (3M Italia), Gabriele Spadoni (HILTI Italia)
- May – Partner Meeting on research topics 2019. Guest speech on “Mastering the Digital trasformation journey”. Gabriele Morosini (ABB Italia)
- April– Partner Meeting, “Digital Commercial TransformationPlan”. Presentation and discussion of the qualitative research outcomes, P.Guenzi, P.Caiozzo (SDA Bocconi)
- February – Partner Meeting, “DCTP – Digital Commercial Transformation Plan – Research outcomes and managerial guidelines”, P.Guenzi, Marco A. Sisti (SDA Bocconi)
- February- Steering Committee CEL – Annual Meeting CEL (SDA Bocconi e CEL partners)
2018
- December – Partner Meeting: “Insights for managerial practice. Managing customers strategically: innovations and perspectives”. Hosted by Luxottica Italia
- October – Webinar for partners on “The Dark side of sales forces”
- July - Vodafone Event (in collaboration with CEL) on “Digital Sales Transformation”
- May – open Workshop on “Sales Content Management and Commercial Performance”. Hosted by MINE Community of SDA Bocconi
- May - CEL Talk (Int’l) for partners on “Leveraging artificial intelligence in sales”, Johannes Habel (ESMT Berlin)
2017
- November - Roundtable for partners on :“Marketing & Sales integration in the commercial excellence perspective. Best practices and future opportunities”. Hosted by 3M Italy
- October - Workshop for partners on “Sales Content Management Systems – Research outcomes and managerial guidelines”
- October - open Workshop on “Digital & Social Selling Index: the barometer of technological development of sales forces in Italy”. Hosted by Marketing Community of SDA Bocconi
- May - Workshop (Int’l) for partners on “ The impact of technologies on customer relationship management: the era of the empowered customer”, Deva Rangarajan (Vlerick Business School)
2016
- October – open Workshop on “Sales in the war room ": commercial people seen from the Top Manager stand point”
- June – open Workshop on: “Sales: a marvellous job? Perceptions and perpsectives ”. Hosted by the Marketing Community of SDA Bocconi