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Events

Disseminating content in an experiential and engaging way is one of CEL’s main goals. Every year, meetings are organized with various formats in terms of target and implementation. They are excellent opportunities for debating and networking on the most innovative topics for commercial excellence. Here is the list of events that have been organized:

2022

September

  • Academic insight, Jan Wieseke - 15th September 2022
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June

  • Academic insight - 23 June 2022: (D2C) Strategies -– A close View beyond the Buzzword , Severin Lienhard
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  • Academic insight - 07 June 2022: insight , Laura Ingrid Maria Colm
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  • Academic insight - 07 June 2022: to develop B2B solutions successfully through governance matching, Laura Ingrid Colm
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April

  • Search results presentation - 06 april 2022: Performance Management: State of the Art
    Speakers:Paola Caiozzo, Paolo Guenzi.
    Managers involved: Andrea Signorini (Zuegg Head of Sales Italy); Donato Mancone (Henkel Sales Director Italy, Greece, Cyprus, Malta); Manuel Vellutini (Akeron Co-Chief Executive Officer); Elena Fanfani (Akeron EVP Marketing & Sales Operations)

January

  • Managerial insight - 26 January 2022: Multi / Omnichannel Challenge
    Managers involved: Marc Routier (3M Managing Director South East Europe Region); Eleonora Attaguile (3M Learning & Development Leader Corporate Marketing Sale); Marco Tebaldi (3M Channel Manager Industrial & Safety Market Center); Daniele Brambilla (Head of Sales Southern Europe brand Sloggi at Triumph International)

 

2021

November

  • CEL Talk - 25 November 2021: Enabling the sales force: AI a supporto della customer experience
    Managers involved: Fulvio Berardo (Commercial Director Italy, Astellas Pharma S.p.A)

May

  • Virtual meeting Covid-19 Remote selling Progettare il futuro
    Speakers P. Caiozzo, P.Guenzi (SDA Bocconi)

February

  • Virtual meeting Covid-19 Remote selling Progettare il futuro
    Speakers P. Caiozzo, P.Guenzi (SDA Bocconi)

 

2020

June

  • Online Event - MINE Community SDA Bocconi, Digital Tra-ction: Technopower o Technostress?
    Speakers P.Caiozzo, P.Guenzi (SDA Bocconi)

May

  • Partner Meeting - Search results presentation of Digital Commercial transformation in action: Technopwer o Technostress?
    Speakers: P.Caiozzo e P.Guenzi (SDA Bocconi)

April

  • Virtual meeting Covid-19 - Emergency Landascape

March

  • Online Event - MINE Community SDA Bocconi, Il lato oscuro della forza (di vendita)
    Speakers P.Guenzi, P.Caiozzo (SDA Bocconi)
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