Heeyoung Yoon

Marketing

Biografia

Pubblicazioni recenti

YOON H., Meyvis T. Consuming Regardless of Preference: Consumers Overestimate the Impact of Liking on Consumption Journal of Consumer Research, 2024
YOON H., Han H., Lee K. What Are Friends for: Shifting the Focus of Social Relationships to Their Instrumentality as a Response to Future Anxiety Korean Journal of Marketing, 2020, vol.35, no. 2, pp.55-69