Health Care Management | SDA Bocconi School of Management

Health Care Management (HCM)

The HCM specialization is designed to develop managerial competences and create leaders and managers prepared to tackle all kinds of challenges. The courses focus on the hard skills for this sector: strategic planning, budgeting and performance measurement, organizational behavior and design, quality development, IT management, operations management, human resource management, financial management, and innovation implementation.

 

You will also gain a deep understanding of the soft skills required to be successful managers in healthcare environments, such as change management practices, group leadership, management of interpersonal relationships, and individual appraisal.

 

The specialization is designed with a particular attention to the specificities of hospitals, primary care organizations, nursing homes, rehabilitation centers, health maintenance organizations, and other integrated healthcare delivery systems.

Courses

The HCM specialization includes the following courses:

 

  • Quality Improvement in Healthcare Organizations: aims to give you a theoretical framework regarding the definition and measurement of quality in healthcare, and introduces traditional and innovative quality improvement techniques including credentialing accreditation, education, continuous quality improvement, system design, practice guidelines, and performance reports. The course focuses particularly on operations management issues.

 

  • Management Control & Performance Measurement: analyses the characteristics of management control in various healthcare sector activities, and emphasizes performance management and measurement as a framework for decision-making processes. You will be able to learn how to assist institutions in using control systems to accomplish desired strategic goals.

 

  • Healthcare Marketing and Communication: focuses on internal and external marketing components, paying particular attention to the marketing of different healthcare organizations and services. You will able to learn how to develop a marketing plan from conception to implementation.

 

  • E-Health: the practice of leveraging information and communication technology (ICT) to connect caregivers, healthcare systems, GPs, hospitals, and patients, and to draw integrated internal and external information flows. The course develops the necessary knowledge and skills to evaluate and manage an information system within a healthcare structure, and focuses on the organizational development associated with IT-driven change.

Seminars

Seminars related to healthcare management issues are:

 

  • Business Development in Hospital Management: tackles business-planning issues, provides competences on strategic, market, and financial analysis, and evaluates opportunities/investments to draft a feasibility plan.

 

  • Commissioning and Licensing: dedicated to purchasing methods for healthcare services (i.e. how contracts can be stipulated between health authorities/agencies and hospitals, how GPs pay-for-performance contracts are developed, etc.), and focused on accreditation models, with specific reference to the global standard set by the Joint Commission.

 

  • Consulting Skills for Value Creation in Healthcare: tackles approaches, methods, and techniques for consultancy in health sectors with a specific focus on project management as innovation and change. It is mostly delivered by task force/parallel structure work.