MAFED recognizes the unique DNA of fashion and design companies, often rooted in their successful, well-established histories.
Specialized Courses aim to fuel these traditions with the new tools made available by new managerial approaches, enhanced analytics – more and more necessary in a world of big data - and new technologies enabled by the digital ecosystem. The goal is to focus on the main managerial positions and build in class the fundamental skills and core competences required to cover these roles.
To better face this global digital challenge, we recently redesigned our retail, communication, and customer relationship management courses for a truly omnichannel perspective. We also crafted ad-hoc seminars exploring a range of advanced topics in digital marketing and featuring a special deep dive into user experience and engagement together with AMAZON WEB SERVICES & ZERO12; search engine marketing and keyword advertising with GOOGLE; enhanced analytics and social CRM with JAKALA; and conversion optimization with FANPLAYR. Finally, we launched a highly innovative seminar about digital products and non-fungible tokens in fashion and luxury.
(in partnership with YOOX NET-A-PORTER GROUP)
Thanks to this course, conceived together and entirely delivered by YNAP managers, our students will benefit from hands-on experiences, in addition to lectures and best practices, to enhance their digital competences.