You will attend general management courses combined with applied management courses. The former will allow you to acquire key concepts and methodological tools that every professional should be familiar with in order to manage a company. The applied management courses, on the other hand, will provide you with an in-depth understanding of key managerial processes in fashion- and design-based companies, as well as in those areas where customer experience plays a key role in defining the firm’s value proposition.
Financial Reporting and Analysis
Corporate Finance
Preparatory sessions are planned to get your prepared for the actual course.
Management Control Systems
Fashion Marketing
Learn the conceptual frameworks and analytical tools required to plan marketing activities in a fast-moving and competitive landscape. More specifically:
Data Analysis for Marketing Research
Business Policy
People Management
Sales Management
Entrepreneurship and New Business Start-up
The course provides you an overview of the drivers of Italian excellence in symbol-intensive industries. It is focused on their business dynamics, prevailing business models, and sources of competitive advantage. We will especially focus on the country of origin effect, namely Italian excellence, investigating how culture (i.e. history, traditions, arts, artisanship) might be considered one of the sources of distinctiveness of Italy’s most creative firms.
Industry Analysis in Fashion & Luxury
Managing Symbol-Intensive Companies
Supply Chain Management
Merchandising
Understand and learn how to plan seasonal product design (PD) and development process: activities, critical aspects, links between PD and other processes (segmentation, positioning, operations, logistics, etc.)
Communication Management