You will attend general management courses combined with applied management courses. The former will allow you to acquire key concepts and methodological tools that every professional should be familiar with in order to manage a company. The applied management courses, on the other hand, will provide you with an in-depth understanding of key managerial processes in fashion- and design-based companies, as well as in those areas where customer experience plays a key role in defining the firm’s value proposition.
Financial Reporting and Analysis
Corporate Finance I
Management of Control Systems
Learn the conceptual frameworks and analytical tools required to plan marketing activities in a fast-moving and competitive landscape. More specifically:
Data Analysis for Marketing Research + Excel
The MAFED promotes the MAFED Incubator, to give you the opportunity to turn your ideas into entrepreneurial initiatives in the fields of fashion, luxury, and design. In particular, the “Business Planning” course aims to give you an in-depth understanding of the qualitative and quantitative variables involved in working out and implementing a strategic idea in these businesses in a consistent way.
Country Models in Fashion & Luxury
The course provides you an overview of the drivers of Italian excellence in symbol-intensive industries. It is focused on their business dynamics, prevailing business models, and sources of competitive advantage. We will especially focus on the country of origin effect, namely Italian excellence, investigating how culture (i.e. history, traditions, arts, artisanship) might be considered one of the sources of distinctiveness of Italy’s most creative firms.
Managing Design-Based Companies
The course focuses on the management of creativity, innovation, and product development in design-based companies. This is not a course about design itself, but rather about the context in which design is used. The tacit skills of designers, their creativity, are vitally important, but only if combined with managerial skills and a deep understanding in the current economic environment. For design to be managed and championed effectively those responsible must be equipped with a broad vision of how design interacts within its changing economic, social, and technological context. So, the course:
Furniture Fair Workshop
Industry Analysis in Fashion & Luxury
Managing Symbol-Intensive Companies
Design Fundamentals and Trends
Supply Chain Management
Product Design in Fashion (Merchandising 1)
Understand and learn how to plan seasonal product design (PD) and development process: activities, critical aspects, links between PD and other processes (segmentation, positioning, operations, logistics, etc.)