You will have the possibility to choose, in the very last mile of the Program, between 2 different elective concentrations: Go-To-Market in a Fashion and Design Global Landscape or Experience & Hospitality. It means having 5 courses, a dedicated study tour and 8 weeks full time field-project related to the chosen concentration.
Concentrations, Seminars and Study Tours
Go-To-Market in a Fashion and Design Global Landscape
The first concentration will let you deep dive into the Go to market in a fashion and design global landscape, by exploring the implications from a retailing, buying, communication, sustainability, and supply chain perspective.
The main goal is to put you in condition to successfully deal with the operative decisions that fashion and luxury companies need to take in order to make their own strategies effective and be ready to measure results through proper KPIs.
Concentration Courses
They allow participants to explore advanced themes and gain further details on previously acquired competences, getting ready to put them into practice.
Doing International Business in Fashion and Design industries
- Interpret the main theories and concepts regarding internationalization processes and international management
- Understand key issues and barriers in the global management of fashion and design brands
- Understand global sourcing in fashion
- Develop the ability to carry out an international market analysis (risk return and potential evaluation analysis)
- Understand the most critical decisions associated with international growth (intellectual property management, customs, distribution channels, retail structure, pricing, etc.)
- Upgrade your ability to write a business plan for an internationalization process, or improve the international competitiveness of fashion and design companies
Managing Design-Based Companies
The course focuses on the management of creativity, innovation, and product development in design-based companies. This is not a course about design itself, but rather about the context in which design is used. The tacit skills of designers, their creativity, are vitally important, but only if combined with managerial skills and a deep understanding in the current economic environment. For design to be managed and championed effectively those responsible must be equipped with a broad vision of how design interacts within its changing economic, social, and technological context. So, the course:
- Provides you with an opportunity to consider design in the context of organizations, how design relates to different business functions in the new product development process.
- Enhances your ability to use design approaches and tools to identify and implement innovation and growth opportunities.
- Expands your thinking about corporate design and innovation beyond the design and development of new products to other fundamental sources of value creation.
The Branded Supply Chain in Fashion
Buying Processes in Fashion
- Learn how to apply analytical models to evaluate corporate strategies in the luxury industry, and their impact on creation and the capturing of value.
- Discuss a corporate case, examining both the qualitative and quantitative information, and drawing relevant conclusions about the related managerial implications.
- Learn and apply basic economic rules for information, experience, and symbolic goods
This course provides an overview on the topic of CSR in Fashion & Luxury with a focus on responsible innovation. The analysis of different business practices aims at providing useful food for thought to consumers and managers that are willing to face the responsibility challenge. You will develop your analytical and creative capabilities, identifying strategic issues in responsible fashion.
Food, Experience & Hospitality
The second concentration will bring you into Food experience and hospitality management by deepening different business models and best practices linked to global procurement, food and hospitality sustainability, financial accounting and international growth.
The main objective is to teach you or show you how to effectively work in experience-based companies that compete in a global arena, reinforcing your analytical skills but also making you fully understand the peculiar traits of this business so strongly linked to Italian Excellence.
Concentration Courses
They allow participants to explore advanced themes and gain further details on previously acquired competences, getting ready to put them into practice.
Managing Sustainability in the Food & Hospitality Industries
Boosting Personal Skills to Succeed in the Hospitality Business
Food Experience & Restaurant Design
Hospitality Financial Accounting Management
Event Design Management & Communication in Hospitality
In 2023, during the Concentration in Food Experience and Hospitality Management, MAFED students had the chance to attend a special and unique lecture on how to boost personal and managerial skills, held by Davide Bertilaccio, CEO, and Martina Chiarugi, Group Talent and Culture Director, at Villa d’Este Como Lake, framing managerial contents in an exclusive and extraordinary location.
Additionally, participants carried on many challenging and enriching projects presented to the top management of Cova Montenapoleone, Mandarin Oriental, Panino Giusto, Zonin, Sheraton Diana Majestic, and JHD Dunant Hotel at Castiglione delle Stiviere.
Seminars
Corporate Social Responsibility in Fashion & Luxury
This seminar provides an overview on the topic of CSR in Fashion & Luxury with a focus on responsible innovation. The analysis of different business practices aims at providing useful food for thought to consumers and managers that are willing to face the responsibility challenge. You will develop your analytical and creative capabilities, identifying strategic issues in responsible fashion.
Corporate Strategy
This seminar offers a hands-on yet rigorous approach to corporate strategy choices in the fashion and luxury market, providing you with a challenging theoretical framework and an array of business cases for discussion. The goal of the course is to examine in a systemic way corporate strategies and their impact on sustainability of value creation and capturing.
Tradition is the opposite of innovation. At the same time, innovation is supposed to be at the core of modernity in fashion. Yet, potential innovation in fashion is somewhat abundant, whereas the supply of tradition is definitely scarce. How has the luxury industry managed this apparent contradiction?