Master in Fashion Management and Design Management | SDA Bocconi

Projects from Previous Years

  • For an association of high-end Italian companies in fashion, luxury, design, food and hospitality: Analysis of millennial customers with the aim of identifying the best brand mix, shopping experience, and services to target them.
  • For a leading software provider of end-to-end retail solutions for luxury and fashion industries: Analysis of the fashion and luxury retail market in Greater China and Singapore.
  • For a leading Italian luxury brand: Analysis of pricing strategies of luxury and accessible luxury brands in the leather goods category.
  • For a leading Italian design company: Analysis of the market and competitor strategies in the global airport concourse seating and automotive retail business.
  • For a leading Italian wool company: Analysis of the most influential menswear channels in China, South Korea, Malaysia and Philippines, with the aim of identifying ingredient branding initiatives.
  • For a leading premium brand in the casual segment: Analysis of current and prospective brand building strategies of international fashion companies in China.
  • For a leading luxury group: Identification and development of best practices in “marketing intelligence” for luxury brands.
  • For a leading Italian luxury brand: Analysis of the brand’s identity and best practices for storytelling, applying the customer’s journey model during the observations.
  • For a leading Italian textile group in luxury fabrics: Competitive analysis of the men’s accessories market in order to design the marketing plan for the development of a new brand in luxury accessories.
  • For a leading Italian luxury brand: Analysis of travel retail formats and assortment planning in the luxury field across key trends and competitive benchmarking.
  • For an Italian brand in luxury accessories: Analysis of strategies, best practices, and scenario evolution in luxury retail performance measurement.
  • For a leading international designer outlet: Development of a retail marketing plan for one of the group’s outlets, with the aim of increasing the retail traffic to the shopping center.
  • For a leading Italian brand in luxury menswear: Designing an omnichannel customer acquisition strategy with the aim of optimizing the business development opportunities and the prospective clients’ conversion rate.
  • For a leading communication agency specialized in art and digital projects for fashion and lifestyle companies: Analyzing the world of digital communications projects (fashion focus); looking at key players, best practices, digital communications strategies and key future trends. Formulation of mid-term business plan and unique selling proposition.