Projects from Previous Years

For an association of high-end Italian companies in fashion, luxury, design, food and hospitality

Analysis of millennial customers with the aim of identifying the best brand mix, shopping experience, and services to target them.

For a leading software provider of end-to-end retail solutions for luxury and fashion industries

Analysis of the fashion and luxury retail market in Greater China and Singapore.

For a leading Italian luxury brand

Analysis of pricing strategies of luxury and accessible luxury brands in the leather goods category.

For a leading Italian design company

Analysis of the market and competitor strategies in the global airport concourse seating and automotive retail business.

For a leading Italian wool company

Analysis of the most influential menswear channels in China, South Korea, Malaysia and Philippines, with the aim of identifying ingredient branding initiatives.

For a leading premium brand in the casual segment

Analysis of current and prospective brand building strategies of international fashion companies in China.

For a leading luxury group

Identification and development of best practices in “marketing intelligence” for luxury brands.

For a leading Italian luxury brand

Analysis of the brand’s identity and best practices for storytelling, applying the customer’s journey model during the observations.

For a leading Italian textile group in luxury fabrics

Competitive analysis of the men’s accessories market in order to design the marketing plan for the development of a new brand in luxury accessories.

For a leading Italian luxury brand

Analysis of travel retail formats and assortment planning in the luxury field across key trends and competitive benchmarking.

For an Italian brand in luxury accessories

Analysis of pricing strategies of luxury and accessible luxury brands in the leather goods category.

For a leading international designer outlet

Development of a retail marketing plan for one of the group’s outlets, with the aim of increasing the retail traffic to the shopping center.

For a leading Italian brand in luxury menswear

Designing an omnichannel customer acquisition strategy with the aim of optimizing the business development opportunities and the prospective clients’ conversion rate.

For a leading communication agency specialized in art and digital projects for fashion and lifestyle companies

Analyzing the world of digital communications projects (fashion focus); looking at key players, best practices, digital communications strategies and key future trends. Formulation of mid-term business plan and unique selling proposition.