Access to personal data: persuasion and transparency

In the past, personal data was not a pressing issue for companies. But today if they want to access this information for marketing purposes, they not only need the consent of a better-informed consumer, they also have to respect the General Data Protection Regulation (GDPR).  This regulation obliges companies to be transparent in their communications, but also gives them leeway to resort to persuasive techniques and offer incentives to consumers, all of which brings up new questions about safeguarding privacy.  


In this podcast Sara Valentini, Associate Professor of Marketing at Bocconi University, unpacks the issue of access to personal data in the context of corporate marketing strategies.