- Start date
- Duration
- Format
- Language
- 9 May 2024
- 4,5 days
- Class
- Italian
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
In the past, personal data was not a pressing issue for companies. But today if they want to access this information for marketing purposes, they not only need the consent of a better-informed consumer, they also have to respect the General Data Protection Regulation (GDPR). This regulation obliges companies to be transparent in their communications, but also gives them leeway to resort to persuasive techniques and offer incentives to consumers, all of which brings up new questions about safeguarding privacy.
In this podcast Sara Valentini, Associate Professor of Marketing at Bocconi University, unpacks the issue of access to personal data in the context of corporate marketing strategies.
Related Programs
- Start Date
- Duration
- Format
- Language
- 10 mag 2024
- 6 days
- Class
- Italian
Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.
- Start date
- Duration
- Format
- Language
- 5 Jun 2024
- 3 days
- Class
- Italian
Questo programma può offrirti i metodi analitici e gli strumenti pratici per conoscere e governare in modo efficace la tua area di vendita.