Chiara Longoni



Latest publications

Hong J. S., LONGONI C., Morwitz V. G. Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments Journal of Consumer Psychology, 2024, vol.34, no. 1, pp.18-34
LONGONI C., Cian L., Kyung E. J. Algorithmic Transference: People Overgeneralize Failures of AI in the Government Journal of Marketing Research, 2023, vol.60, no. 1, pp.170-188
Schweidel D. A., Bart Y., Inman J. J., Stephen A. T., Libai B., Andrews M., Rosario A. B., Chae I., Chen Z., Kupor D., LONGONI C., Thomaz F. How consumer digital signals are reshaping the customer journey Journal of the Academy of Marketing Science, 2022, vol.50, no. 6, pp.1257-1276
LONGONI C., Cian L. Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect Journal of Marketing, 2022, vol.86, no. 1, pp.91-108
Cadario R., LONGONI C., Morewedge C. K. Understanding, explaining, and utilizing medical artificial intelligence Nature Human Behavior, 2021, vol.5, no. 12, pp.1636-1642
Cian L., LONGONI C., Krishna A. Advertising a Desired Change: When Process Simulation Fosters (vs. Hinders) Credibility and Persuasion Journal of Marketing Research, 2020, vol.57, no. 3, pp.489-508