Chiara Longoni
Associate Professor
Biography
Chiara Longoni is an Associate Professor of Marketing and Sales at Università Bocconi.
She is a social scientist and conducts interdisciplinary, empirical research that investigates the adoption of artificial intelligence as a tool for social good, with direct applications for companies, law, and policy. A secondary area of research looks at the determinants of positive behavior change and the drivers of sustainability and climate action. Her primary area of research falls under the realm of investigating consumer psychological responses to applications of artificial intelligence across domains spanning healthcare, recommendation systems, automated content generation, and government service provision. A secondary area of research broadly relates to consumer and societal well-being. Her work in this area looks at the determinants of positive behavior change and the drivers of sustainability and climate action.
She completed a Ph.D. in marketing at New York University’s Stern School of Business. She also holds a M.S. (summa cum laude) from Università Bocconi, a M.A. (Honors) in Psychology from New York University.
Recent Publications
- 2025
AI-induced indifference: Unfair AI reduces prosociality
ZHANG, R. Z., E. J. KYUNG, C. LONGONI, L. CIAN, K. MRKVA, "AI-induced indifference: Unfair AI reduces prosociality", Cognition, 2025, vol. 254, pp. 105937 - 2025
Knowing less about AI makes people more open to having it in their lives new research
LONGONI, C., G. APPEL, S. TULLY, "Knowing less about AI makes people more open to having it in their lives new research", The Conversation, 21 January 2025 - 2025
Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity
TULLY, S., C. LONGONI, G. APPEL, "Lower Artificial Intelligence Literacy Predicts Greater AI Receptivity", Journal of Marketing, 2025, vol. 89, no. 5, pp. 1–20 - 2024
Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments
HONG, J. S., C. LONGONI, V. G. MORWITZ, "Proximity bias: Interactive effect of spatial distance and outcome valence on probability judgments", Journal of Consumer Psychology, 2024, vol. 34, no. 1, pp. 18-34 - 2024
How psychology can help people live more climate-friendly lives – lessons from around the world
LONGONI, C., K. DOELL, "How psychology can help people live more climate-friendly lives – lessons from around the world", The Conversation, 27 February 2024 - 2024
The impact of generative artificial intelligence on socioeconomic inequalities and policy making
CAPRARO, V., A. LENTSCH, D. ACEMOGLU, S. AKGUN, A. AKHMEDOVA, E. BILANCINI, J.-F. BONNEFON, P. BRAÑAS-GARZA, L. BUTERA, K. M. DOUGLAS, J. A. C. EVERETT, G. GIGERENZER, C. GREENHOW, D. A. HASHIMOTO, J. HOLT-LUNSTAD, J. JETTEN, S. JOHNSON, W. H. KUNZ, C. LONGONI, P. LUNN, S. NATALE, S. PALUCH, I. RAHWAN, N. SELWYN, V. SINGH, S. SURI, J. SUTCLIFFE, J. TOMLINSON, S. VAN DER LINDEN, P. A. M. VAN LANGE, F. WALL, J. J. VAN BAVEL, R. VIALE, "The impact of generative artificial intelligence on socioeconomic inequalities and policy making", PNAS Nexus, 2024, vol. 3, no. 6, pp. pgae191 - 2023
Algorithmic Transference: People Overgeneralize Failures of AI in the Government
LONGONI, C., L. CIAN, E. J. KYUNG, "Algorithmic Transference: People Overgeneralize Failures of AI in the Government", Journal of Marketing Research, 2023, vol. 60, no. 1, pp. 170-188 - 2023
Can we trust machines doing the news?
LONGONI, C., C. BARTLETT, "Can we trust machines doing the news?", 360info.org, 30 March 2023 - 2023
Do People Believe Generative AI?
LONGONI, C., "Do People Believe Generative AI?", Insights@Questroom, 2 February 2023 - 2022
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
LONGONI, C., L. CIAN, "Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect", Journal of Marketing, 2022, vol. 86, no. 1, pp. 91-108
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