The contactless scenario refers to maintaining customer relationships in the absence of physical contact. People are farther away, but they have a greater opportunity to make a technological, emotional and spiritual connection. A connection that we seek in the workplace, in our political leaders, and in the brands we trust.
It's not the product, or the service, or even the brand or the store. It’s the customer experience - all these elements put together – which is more and more the focus of corporate strategies in every industry. This book develops the theme of the Signature Experience (a unique, personalized approach that every company should take in designing physical and digital customer touchpoints in all stages of the purchasing process, from consideration to post-sale). All this in a post-pandemic world which is increasingly contactless, marked by the change in consumption values, the new role of the brand, the transformation of the store from physical to digital, and the adoption of digital technologies in our social and professional lives. The theme is analyzed in relation to various sectors: fashion, luxury, design, retail (food & non-food), and financial services. This book, conceived as a user’s guide, also offers a wide selection of inspiring success stories.
Strategic innovation in the digital era will improve the ability of any decision-maker, including those with limited knowledge of data analysis, to make informed decisions using data.
A journey through the digital revolution to learn how to capitalize on these enhancing technologies to gain competitive advantage in existing and new markets.
Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.
