In this collection, curated by Michela Addis and Andrea Rurale, twenty-two scholars from Italy and abroad examine the ten strategic processes that characterize cultural organizations. Using examples from national and international contexts, they provide a totally fresh managerial vision.
The galaxy of artistic and cultural institutions is filled with examples of extraordinary museum collections, prestigious theatrical productions and astounding archeological sites that sadly struggle to win the market recognition they warrant. Visitor flows reduced to a trickle, negligible ticket sales, shorter visits, and minimal market recognition: these are only a few of the indicators that reveal unsatisfactory economic returns. Countless cultural organizations are fragile from a managerial standpoint, so much so that the crisis triggered by the Covid-19 pandemic has, in many cases, proven to be critical or even irreversible.
To deal with this fragility, typical of Italian organizations, their managerial processes must be completely revamped. In fact, solid cultural competencies are indispensable for running a museum, an archeological site, or a theater, but managerial competencies are equally essential. The urgent need to integrate these two spheres is the point of departure for this book.
- Publisher: Skira
- Year of publication:2021
- EAN: 9788857246017
- ISBN: 9788857246017
- Pagine: 408
- Formato: paper
