How much isĀ the global market forĀ big data worth?Ā According to some recent estimates, the total value is around 50 billion dollars.Ā
Yet the big data marketĀ isnāt aboutĀ technicalĀ solutions or support servicesĀ alone. It encompasses all data exchanges that can involve every single person,Ā ābuyingāĀ Twitter followers orĀ agreeing toĀ āshareāĀ theirĀ personal dataĀ withĀ brokers or intermediaries. In other words, data monetizationĀ - a potentially massive market thatās difficult to estimate.Ā To understandĀ theĀ mechanismsĀ of this marketĀ we can apply the supply chain model which, in this case, follows five fundamental steps.Ā
In this podcastĀ GianlucaĀ Salviotti, Associate Professor of Practice di Information Systems and Digital Transformation at SDA Bocconi School of Management, tells us about the five-step path that characterizes the big data market,Ā from ādata as a serviceā toĀ āknowledge as a service.āĀ Ā
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This podcast is in Italian.
You can listen to it on theĀ dedicated page.