The shut-in economy and its impact on distribution

SDA Bocconi Insight - Zoom On - by K. Zaghi

SHARE ON

When reflecting on the impact of the Covid-19 pandemic on the world of distribution, many questions come to mind, and even more possible answers. These are churned out by the forecasting models that are flooding traditional media outlets and social networks. What all of them seem to agree on is that the ripple effects on consumer sentiment and buying habits will be felt for far longer than the epidemic itself. Of these effects, one that definitely warrants close attention is the growing dissemination of what’s known as the ‘shut-in economy’ or the ‘lockdown economy,’ a phenomenon linked to on-demand - what we can order on the internet and consume at home.

 

The shut-in economy was already gaining popularity before the Covid-19 emergency hit, and it seems destined to become an integral part of our daily lives. The most thought-provoking aspect of this is that while home delivery used to be the prerogative of big companies, now this new channel is providing growth opportunities for more fragmented supply chains too. These distributors use online platforms to organize home delivery of fresh products (and they also offer personalized at-home beauty care) so customers can avoid endless lines in physical stores (especially at big box retailers).

 

READ MORE ON SDA BOCCONI INSIGHT>>

Related News

18 February 2022
E-commerce and luxury industry, a challenge ...
E-commerce and luxury industry, a challenge won by four MAFED students
Loro Piana Cross Business School Challenge
Learn More
18 September 2020
The evolving skills of sales directors and ...
The evolving skills of sales directors and sales networks
CEL, Commercial Excellence LAB
Learn More

Related Programs

Key account management - Edizione primaverile Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 29 mar 2023
  • 3 days
  • Class
  • Italian
Sales management - Edizione primaverile Valutare, motivare e gestire la forza vendita per ottenere migliori risultati commerciali
  • Start Date
  • Duration
  • Format
  • Language
  • 17 Apr 2023
  • 4,5 days
  • Class
  • Italian
Area manager Gestire strategicamente la propria area di vendita
  • Start date
  • Duration
  • Format
  • Language
  • 7 Jun 2023
  • 3 days
  • Class
  • Italian