Good communication practices in times of crisis

SDA Bocconi Insight - Zoom On - by Bruno Busacca

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The context

When dealing with a crisis, communication takes on a critical role in guiding individual and collective behavior. Case in point: the anxiety that’s currently growing at pace with the global proliferation of the coronavirus. Evidence of the complexity of the problem is the controversial tone coloring the debate on the communication strategies that Italian institutions and media have adopted. Complexity intensified by the public’s constant need for news and the variety of information sources and channels people are tapping to satisfy this need. READ MORE ON SDA BOCCONI INSIGHT>>

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