- Start date
- Duration
- Format
- Language
- 17 Mar 2026
- 40 hours
- Online
- Italian
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
Good communication practices in times of crisis
SDA Bocconi Insight - Zoom On - by Bruno Busacca
The context
When dealing with a crisis, communication takes on a critical role in guiding individual and collective behavior. Case in point: the anxiety that’s currently growing at pace with the global proliferation of the coronavirus. Evidence of the complexity of the problem is the controversial tone coloring the debate on the communication strategies that Italian institutions and media have adopted. Complexity intensified by the public’s constant need for news and the variety of information sources and channels people are tapping to satisfy this need. READ MORE ON SDA BOCCONI INSIGHT>>
03 October 2025
Integrating AI and the Human Touch to Rethink ...
The Reunion of the Marketing, Digital Innovation & AI Area ...
19 March 2025
Sales Management as a strategic asset and ...
The results of a study by the Commercial Excellence Lab in ...
06 February 2025
Eliminating small pain points to promote ...
An MBA hackathon developed ideas to boost the adoption of ...
Related Programs
- Start Date
- Duration
- Format
- Language
- 20 Mar 2026
- 3 days
- Class
- Italian
Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.
- NEW
- Duration
- Wkly effort
- Format
- Language
- Price
- 3 weeks
- 3 hours
- On demand
- Italiano
- 500€
The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.