Companies have to launch initiatives to help dispel the fears of citizens and consumers.
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The Context
An opportunity for progress, but at the same time a potential threat for individuals and for society as a whole: this is the common perception with regard to the onset of the fourth industrial revolution, with more and more advanced devices being developed that are equipped with Artificial Intelligence. And this ‘common wisdom’ is shared by ordinary people, opinion makers and politicians alike. In fact, according to a recent IPSOS Mori survey, 66% of British MPs believe that automation will have a positive impact on the economy, but almost half (45%) think that the next 15 years of technological innovation will erase more jobs than it will create.
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