
- Start Date
- Duration
- Format
- Language
- 29 Set 2025
- 6 days
- Class
- Italian
Progettare esperienze di valore per i clienti con strumenti innovativi e acquisire competenze per creare customer journey efficaci e memorabili.
In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.
Progettare esperienze di valore per i clienti con strumenti innovativi e acquisire competenze per creare customer journey efficaci e memorabili.
Gestire il prodotto in ogni fase del suo ciclo di vita, bilanciare le esigenze dei clienti e garantire la redditività aziendale.
The course aims to investigate how a more digital approach in supply chain processes can improve the level of service provided