Data-driven business models: the land of opportunity or opportunism?

SDA Bocconi Insight - Zoom On - A. Arbore

SHARE ON

In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.

Ā 

READ MORE ON SDA BOCCONI INSIGHT>>

Related News

19 April 2023
Gruppo Eurocar Italia Competition concludes ...
Gruppo Eurocar Italia Competition concludes at the Full-Time MBA Leadership Series with Eurocar CEO
After an intense competition between members of two SDA Bocconi ...
Learn More
17 April 2023
An EMBA success story from the Dubai Opera to ...
An EMBA success story from the Dubai Opera to Coldplay
SDA Bocconi Alumnus Paolo Petrocelli was recently named Young ...
Learn More
03 April 2023
The world’s first ecommerce market is found ...
The world’s first ecommerce market is found in China
MISA - Empower your talent
Learn More

Related Programs

Business marketing Costruire la propria competitivitĆ  sui mercati B2B
  • Start date
  • Duration
  • Format
  • Language
  • 13 Jun 2023
  • 6 days
  • Class
  • Italian

Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo

Advanced digital marketing Dati, automazione, creativitĆ  e relazione per ottimizzare l'esperienza del cliente e la performance del brand
  • Start date
  • Duration
  • Format
  • Language
  • 3 Jul 2023
  • 3 Days
  • Class
  • Italian

Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.

Web3 e Metaverso Strategie, strumenti e tecnologie per fare business nel nuovo web
  • Start date
  • Duration
  • Format
  • Language
  • Price
  • 4 set 2023
  • 5 days
  • Online
  • Italian
  • € 2.500

Il corso fornisce un quadro di lettura aggiornato dei principali trend che caratterizzano l’attuale fase di evoluzione degli ambienti digitali.