- Start date
- Duration
- Format
- Language
- 1 Dec 2025
- 3 days
- Class
- English
A journey through the digital revolution to learn how to capitalize on these enhancing technologies to gain competitive advantage in existing and new markets.
Data-driven business models: the land of opportunity or opportunism?
SDA Bocconi Insight - Zoom On - A. Arbore
In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.
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The Reunion of the Marketing, Digital Innovation & AI Area ...
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