- Start date
- Duration
- Format
- Language
- 13 Jun 2023
- 6 days
- Class
- Italian
Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo
Data-driven business models: the land of opportunity or opportunism?
SDA Bocconi Insight - Zoom On - A. Arbore
In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.
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- Start date
- Duration
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- Language
- 3 Jul 2023
- 3 Days
- Class
- Italian
Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.
- Start date
- Duration
- Format
- Language
- Price
- 4 set 2023
- 5 days
- Online
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- € 2.500
Il corso fornisce un quadro di lettura aggiornato dei principali trend che caratterizzano l’attuale fase di evoluzione degli ambienti digitali.