
- Start date
- Duration
- Format
- Language
- 27 Oct 2025
- 3 days
- Class
- English
Empowering professionals to harness AI for effective decision-making, greater efficiency, performance optimization, creativity and marketing strategies' innovation.
In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.
Empowering professionals to harness AI for effective decision-making, greater efficiency, performance optimization, creativity and marketing strategies' innovation.
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.
The course aims to investigate how a more digital approach in supply chain processes can improve the level of service provided