Data-driven business models: the land of opportunity or opportunism?

SDA Bocconi Insight - Zoom On - A. Arbore

Marketing Economy & Society Digital Transformation & Innovation

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In the Business Roundtable Manifesto, 180 CEOs from the leading US companies laid the foundations for a new corporate culture, one that is more sensitive to ethical, environmental and social issues. Just over one year later, now is the moment to remind ourselves that the digital revolution has not reshaped the basic principles of good corporate governance. Nor, more specifically, has it thrown into doubt the fundamentals of relationship marketing: on the contrary the digital revolution has reinforced all the relative approaches and implications, both positive and negative.