Adam Eric Greenberg
Marketing
Biography
Adam Eric Greenberg is an Assistant Professor in the department of Marketing at Università Bocconi. Prior to joining Bocconi, he was a postdoctoral scholar in Marketing at UCLA's Anderson School of Management.
He studies consumer behavior and judgment and decision making. His research focuses on consumer financial decision making, well-being, and the framing of choices. He is the author of numerous articles on his topics of interest. His works have been published in the Journal of Marketing Research, Organizational Behavior and Human Decision Processes, and Journal of Behavioral Decision Making, among others.
He has a bachelor's degree in Economics (with a minor in religion) from Vassar College, and a Ph.D. in Economics from the University of California.
Latest publications
What Motivates Social Security Claiming Age Intentions? Testing Behaviorally-Informed Interventions Alongside Individual Differences
Journal of Marketing Research, 2023, pp.002224372211472
Financial shame spirals: How shame intensifies financial hardship
Organizational Behavior and Human Decision Processes, 2021, vol.167, pp.42-56
Income More Reliably Predicts Frequent Than Intense Happiness
Social Psychological and Personality Science, 2021, vol.12, no. 7, pp.1294-1306
Consumer debt and satisfaction in life.
Journal of Experimental Psychology: Applied, 2021, vol.27, no. 1, pp.57-68
Financial product sensitivity predicts financial health
Journal of Behavioral Decision Making, 2020, vol.33, no. 1, pp.15-26
On shifting consumers from high-interest to low-interest debt
Financial Planning Review, 2019, vol.2, no. 1, pp.e1035
Grants & Honors
Excellence in Research Award - Università Commerciale Luigi Bocconi
, 2023
Poets & Quants Top 50 Undergraduate Business School Professors
, 2020