Personal Branding

Come costruire e gestire il tuo brand personale

Duration 7 weeks
Format On Demand
wkly effort 3-4 hours
Language Italian
Price (+ VAT) € 500


SDA Bocconi's new On Demand Online Programs are accessible from any device, and match your agenda and your specific needs. Anytime anywhere.



Personal branding is an adventure, a challenging and exciting journey of self-discovery and of learning how to represent yourself. It’s a redesign of your image within the world of personal and professional relationships. It makes you think of yourself as a “brand”, capable of conveying content, emotions, and values, of reaching specific target audiences through fully aware and effective approaches and behaviors. All of this while protecting and promoting your own identity within a much more complex network of relationships – both real and virtual ones – than in the past.


It’s a complex job that our Online Program can help you carry out, walking with you throughout the self-branding process and helping you change your perspective. It’s a shift from a simple technical expertise to broader managerial skills, so as to manage your role and your uniqueness.


The course will offer you effective methods and instruments to build your own brand management, to develop personal and effective behavior, and to hone your social media management skills. It will also help you overcome role stereotypes and avoid behavioral “traps” inherent in public relations. Encounters with several successful individuals will help you understand how entrepreneurs, journalists, artists, DJs, influencers, and people in charge of consumer brands have been able to build their own personal brand.

Visit the Italian page

Maria Carmela Ostillio