Paolo Riva - ItalianCEO, Diane von Furstenberg - Former Vice President RTW Merchandising and Sales and VP Visual Merchandising, Tory Burch MAFED 2002
Although less affected by the crisis than other sectors, fashion has also recently had to adopt adaptive strategies. How has it changed, what are its peculiarities and what challenges must it face today?
My answer will consider this from the viewpoint of two different experiences: the first Italian, with a luxury company like Valentino, the second American, with Tory Burch, which is a company more orientated to affordable luxury. Despite their marked differences, in many respects their approach was the same. What both companies have done was focus on the product, that is paying more attention to quality, to what customers want, and to the structure of the offering. From the selection of suppliers and the search for new talent, to the care for all of the components (creative and materials), all of which are crucial for the success of a product. It is an effort that I have noticed in all segments of the offer. They have also developed an awareness that “specialization” is important: a company needs to focus on what they do best and enhance that aspect. This is not only to optimize the quality/price ratio, but also to give credibility to the products: the companies that have been able to keep this promise are those that have survived the crisis and come out stronger. I have in mind a number of examples of companies that succeeded and companies that did not.
Yasemin Karani - TurkishMAFED 2013
For me, MAFED was the perfect blend of theory and practice. The level of teachers, their expertise and their real-life experience with leading companies is the core of the program, supported by excellent field trips and carefully selected guest speakers.
Patricia Roselle Salinas Limcaoco - FilipinoMAFED 2013
WHY MAFED IS A UNIQUE LEARNING MODEL?
MAFED allows students to open their minds and embrace the diversity that surrounds them in their everyday learning.
The program does not limit the learning of students to the classroom, but instead students are taught to deal with different cultures and to thrive on challenges by working together.
MAFED also provides a competitive environment to students, therefore allowing them to continuously learn about others and themselves.
Students are supported with knowledgeable and approachable faculty, as well as fellow students who contribute their experiences working in the Fashion and Design industry.
Lukas Mayer - GermanJunior Category Management Specialist Ermenegildo Zegna, Italy MAFED 2012
It was in 2011 that I decided to apply for the MAFED program at SDA Bocconi. After having graduated in international business and having worked in fashion for one year, I wanted to deepen my knowledge about the fashion and luxury industry and expand my horizon regarding opportunities and challenges this industry offers.