Master in Fashion, Experience & Design Management

Add more value to creativity.

The Master in Fashion, Experience & Design Management (MAFED) is a full-time, one-year intense program that is taught entirely in English and attracts students from all over the world. 
MAFED aims at the culture of results-oriented creativity, which implies coping with the unlimited imagination of creative people, your awareness of the beautiful and original, and the constraints of timing and the fickleness of consumers.

MAFED is the Master for you if

  • You aspire to take on a managerial role in a fashion, luxury or design-based company, or you are interested in implementing your start-up in the sector

  • You are looking for a program that gives you direct exposure to the industry world, where things happen

  • You want to obtain a qualification that is in line with your objectives 

  • You want a recognized International Specialized Post-Graduate and Post-Experience Master, for International profiles with professional experience.



Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage.

What MAFED can offer you

The program, with its focused approach and its close links with the industry, will enable you to:
  • Receive specialized management education and tools in one of the world’s fashion and design capitals, where many high-profile events take place every year.
  • Interact with a dedicated F&D academic and professional Faculty
  • Join an international network with students from over twenty nationalities and more than 450 Alumni worldwide
  • Visit companies including factories, showrooms, and flagship stores
  • Learn about new trends and successful business models moving between fashion and design based industries and across segments, from luxury to fast fashion retailers.

MAFED Highlights

  • MAFED is offered with the support of Altagamma, an association of internationally renowned Italian companies operating in the high end of the market.
  • MAFED is an AACSB accredited Master program.



Wonderful field trip #mafed #sdabocconi #vitalebarberiscanonico #fashion #fabrics


'Some things can not be made by technology!' #BottegaVeneta #Mafed
Ulrike De Maeseneire, Belgian | MAFED 2013

Benefits of choosing MAFED

Excellence in the field and powerful networks

SDA Bocconi, Università Bocconi and Altagamma have formed a powerful partnership and thanks to this many business leaders from highly successful companies have taught classes alongside resident and visiting professors.
The MAFED Alumni network constitute a vast network of professionals with whom you can talk and share your experience. Altagamma, SDA Bocconi’s Fashion & Design Platform and Bocconi Alumni Association add even more to this community.


Forming Managers for Fashion & Design

We designed this master with the idea of educating talented young people about the culture of result oriented creativity.
Every day, fashion and design-based companies have to solve the trade-off and potential tensions between management and the creative people responsible for style, design communication and visual identity.
Therefore, a new management approach is therefore essential.

Professional development

Participants are prepared for filling specific professional roles such as business unit/brand manager, licensing manager, area manager, retail manager, product manager, communication manager and supply chain manager. Yet, all roles will share a common understanding and vision about the culture of excellence, a result oriented creativity and a sensitivity for aesthetics and market trends.
Managerial tools (i.e. product development, brand identity and retail management) used in fashion and design-based companies can also be successfully applied to other sectors and industries.


Milano, Italy

As a future manager in the fashion, luxury and design-based industries, Milano gives you better opportunities in these industrial fields than anywhere else. 
The Italian leadership in various industries is grounded in a superior taste and sensitivity for beauty but it is also due to the capability of an industrial pipeline to conceive structure and carry out a creative project. "Industrialisation of creativity" or a "market-oriented craftsmanship" has always been the competitive advantage of the Italian system at an international level. To immerse oneself for one year within this culture of excellence thanks to visits, guest speakers, case histories and field projects, represents the unique asset of MAFED.