Channel & Retail Academy

Channel and retail managers are facing many challenges in the present global and changing market. To win the competition both manufacturers and distributors must be innovative in organizing, managing and supporting channels as well as being proactive in value delivering.
In this context, both excellence in management executive education and cutting-edge research play a crucial role. This is why SDA Bocconi, has created and launched the Channel & Retail Academy.

The Academy aims at becoming an international point of reference able to contribute to the professional growth of junior and senior executives by uniting SDA Bocconi's excellence in research and education with the know-how and relationships of corporate sponsors.

Sandro Castaldo
Scientific Director, Channel & Retail Academy


Executive Education

Media partners  
 A 10% reduction on the program fee is offered to GDOWEEK and MARK UP magazines subscribers.

When attending the Academy, participants get more than an international executive education. Indeed, the Academy seeks to bring about lasting managerial experience thanks, in part, to its network and research. Both senior and junior managers of manufacturing, service and distribution firms can come to the Academy to learn more about channel marketing and retail management.

The Academy includes three International executive programs:

Go to Market. Boost your channel leadership
Milano, 21-23 October 2015

Adopting a strategic and international perspective, the program provides an in-depth assessment of the key issues involved in managing distribution channels. It focuses on innovative techniques and best practices in channel design and relationship management in all phases of the go to market process. Lecturers, guest speeches and practical case discussions are designed to maximize the level of interaction and opinion exchange with expert professors, guest speakers and among participants themselves.

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The Marketing in You. New frontiers for marketing and retail leaders
Milano, 4-6 November 2015

This program focuses on the most relevant current issues in the marketing and commercial world from the perspective of Senior Management. It is fruit of the cooperation between SDA Bocconi and ESADE Business School's Faculty and aims at providing food for thought for future leading marketers, by challenging conventional managerial marketing models.

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Retail Manager. Empower your role in the distribution channels
Module 1: 5 days in face-to-face - Milano, 15-19 February 2016
Module 2:  distance learning (2 days equivalent), February – April 2016

It focuses on the mechanisms, models, instruments, and essential innovations to provide an in-depth understanding of the development of a modern distribution business and how it needs to be managed. Participants will have a unique educational experience, acquiring a comprehensive array of skills to meet management challenges in retail companies, as well as in manufacturing and services companies involved in the development and management of distribution channels. Thanks to Consorzio Europa, a few enrollments will be available, for this program, at a reduced fee from 50% up to 100%, while they last.

In collaboration with:



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Retailing Observatory

For years, the Retailing Observatory has contributed to the generation and publication of cutting-edge, specialist knowhow through national and international studies and research projects.

It is a true driver of innovation and training for managers, businesses and organizations involved in managing distribution channels.

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Marketing Community

Attending the Academy means having access to the network and experience of the Marketing Community. The Community gives its members the chance to systematically interact with world-renowned managers, instructors and other experts both online and through seminars and other evening events.

CRA Academy Virtual Community

All participants of the Channel and Retail Academy programs will have the chance to enter the Academy virtual community to share and discuss relevant issues on Retail Management worldwide.




Sandro Castaldo



Monica Grosso



For further information:

Ingrid Battistini

Tel.:  +39 02.5836.6849