Podcast

The New Kid in Town: Investigating Virtual Stakeholder Mobilizations

What is digital stakeholder mobilization? What are its main characteristics? 

While traditional stakeholders are generally structured by consolidated organizations, digital mobilizations enacting on social media and virtual platforms are quicker, less costly, less labor-intensive and potentially far more wide-reaching; individuals’ motivation for participating is expressing a personal perspective on the specific subject of mobilization, rather than the collective identity; virtual mobilizations does not necessarily tackle complex and dynamic issues, but it can shape people’s behaviors in the long term.   

In this podcast, Roya Derakhshan, Lecturer in Project Management at SDA Bocconi, tells us about the main characteristics of digital stakeholder mobilization through the use of social media. 

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