Music enthusiasts will remember Public Enemy singing “Don’t Believe the Hype” back in 1988. This phrase should periodically come to mind, especially for those involved in technology, a sector where revolutions and disruptive inventions are announced every couple of years. But even the principle of “not believing” isn't the right attitude: from time to time, things like the internet do indeed emerge. Faced with new developments backed by billions of dollars in marketing investments, we should adopt a secular attitude, discount the hype, and seriously consider the technical, business, organizational, and contextual aspects. This is what we aim to do with respect to artificial intelligence in our AI management. Strategie e approcci in azienda (AI Management: Strategies and Approaches in Business).
“From the rapid spread of artificial intelligence and the growing naturalness with which we interact with AI tools for both personal and professional purposes," writes Riccardo Zecchina in the book's Foreword, “one might hypothesize a relatively simple path to the diffusion of AI in business processes. This dangerous hypothesis cannot help but bring to mind what happened about ten years ago in the broader field of digital technologies, when their spread among private users and new generations was associated with growing confidence in enterprise digitalization. However, just as advances in digital technology research and their increasing personal use did not translate into an automatic paradigm shift in business, so the future impact of AI on the business world requires careful planning and a pragmatic perspective to facilitate and support informed evaluations.”
The book presents a brief history of the development of artificial intelligence systems before focusing on its potential (repeat, potential!) introduction into business processes. For those who decide that the introduction makes sense, the book continues with an analysis of the market solutions available to business users and important suggestions on how to approach the implementation phase.
The conclusions are reserved for organizational conditions. For those who decide to introduce it, artificial intelligence will certainly be disruptive and force (or stimulate) a review of many processes. It is a change to be faced with awareness.
For more information, and to purchase this book, CLICK HERE.
Strategic innovation in the digital era will improve the ability of any decision-maker, including those with limited knowledge of data analysis, to make informed decisions using data.
A journey through the digital revolution to learn how to capitalize on these enhancing technologies to gain competitive advantage in existing and new markets.
Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.
