This is the expression used by Paolo Marchesini, Chief Financial and Operating Officer at Campari, to define the transformation of the Finance Function of industrial companies during the second Leaders in Finance series event of the 23rd edition of the SDA Bocconi Master in Corporate Finance.
A function strictly related to the business with the purpose to give a crucial contributions to strategic decisions and to manage operating risks, and where Finance professionals should take a journey leading to:
The secret for being a leader in finance is being able to go beyond numbers and being a good strategist. In this perspective, Campari is a company focusing its strategy on acquisitions and key metrics and data to be analyzed of target companies are the “Brand Equity”, the company’s profitability and the potential synergies the acquisition could generate.
Last but not least, Mr. Marchesini invite our students to never stop learning and to always looking for new professional challenges allowing them to increase their soft and hard skills.
SDA Bocconi School of Management