Healthy country, (un)healthy people

SDA Bocconi Insight - Society Insight


From the EURO at Wembley to the pavè in Roubaix, passing through Tokyo for the volleyball arenas and the tennis courts, 2021 has been the glorious year for Italian sports. This success has even come in disciplines that don’t get much of the spotlight, such as polo, bocce ball, free diving fishing, aerobic gymnastics and rock climbing. The buzz is speculating on a “growing movement,” “the rebirth of Italian sport,” “the new Italian miracle.”

But this story is not entirely grounded in fact, according to a new Ipsos report .
This report surveyed people from 29 countries in the world on the sports they play regularly, painting a bleak picture of Italy, a country described as lazy, sedentary, disinterested in exercising either individually or in a group.


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