New mobility for Toyota

SDA Bocconi Insight - Impact Stories

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An epoch-making, anthropological revolution. A Kaikaku - a Japanese word that denotes a “radical transformation,” aptly applied to the entire organizational model and driven by new technologies. Toyota has been realizing this very concept for some years now, with the support of the SDA Bocconi School of Management, through the Mobility and Digital Innovation Program.

In 2019, Toyota decided to transform from an automotive company to a mobility company, following a profound path of strategic change which entailed transitioning from “selling automobiles” to “selling mobility services,” and from envisioning a car as a “vehicle for people” to a “vehicle of information.” To rise to this ambitious challenge, the country managers for Italy and the entire front line management team took part in an intense innovation management program.

This program wrapped up in early 2020 with the innovation labs going live. These labs are actual worksites that led to the development of a strategic plan for mobility.



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