Sales and digital: a strategic transformation

SDA Bocconi Insight - Research Updates

SHARE ON

What are the most salient aspects Digital Commercial Transformation (DCT) for managers? What are the objectives of DCT? What are the most common processes, methods, tools and results? These are the questions which we attempted to answer in this study, our primary aim being to identify clusters of companies based on the different models they use for DCT.

Fieldwork
The research was conducted bythe Commercial Excellence Lab (CEL) at SDA BocconiWe carried out our work in two stages, the first qualitative and the second quantitative.



READ MORE ON SDA BOCCONI INSIGHT>>

Related News

24 March 2023
Space Economy Evolution Lab hosts first ...
Space Economy Evolution Lab hosts first General Assembly
The Space Economy Evolution Lab at SDA Bocconi held its General ...
Learn More
24 March 2023
Professors weigh future of work in era of AI ...
Professors weigh future of work in era of AI and big data
For Open Day, two MBA Talks examined hot topics in the industry ...
Learn More
20 March 2023
Leadership Series: Giorgio Striano, COO of ...
Leadership Series: Giorgio Striano, COO of EssilorLuxottica, meets Full-Time MBA students
The talk was an excellent close to the Supply Chain Management ...
Learn More