Sales and digital: a strategic transformation
SDA Bocconi Insight - Research Updates
What are the most salient aspects Digital Commercial Transformation (DCT) for managers? What are the objectives of DCT? What are the most common processes, methods, tools and results? These are the questions which we attempted to answer in this study, our primary aim being to identify clusters of companies based on the different models they use for DCT.
Fieldwork
The research was conducted bythe Commercial Excellence Lab (CEL) at SDA BocconiWe carried out our work in two stages, the first qualitative and the second quantitative.
READ MORE ON SDA BOCCONI INSIGHT>>
23 June 2025
Four reasons not to halt internationalization
Gianmarco Ottaviano’s spoke at the second event in the 2025 ...
19 June 2025
Changing the rules of the game: Women, ...
Financial education, empowerment, and representation for a ...
18 June 2025
Real Estate and banks: The revolution lies in ...
At the RES 4 REvolution Forum, a rapidly growing trend emerges: ...