Sales and digital: a strategic transformation

SDA Bocconi Insight - Research Updates

SHARE ON

What are the most salient aspects Digital Commercial Transformation (DCT) for managers? What are the objectives of DCT? What are the most common processes, methods, tools and results? These are the questions which we attempted to answer in this study, our primary aim being to identify clusters of companies based on the different models they use for DCT.

Fieldwork
The research was conducted bythe Commercial Excellence Lab (CEL) at SDA BocconiWe carried out our work in two stages, the first qualitative and the second quantitative.



READ MORE ON SDA BOCCONI INSIGHT>>

Related News

01 July 2022
The challenge for finance: measuring ...
The challenge for finance: measuring sustainability to impact behavior
The EMF - Executive Master in Finance CEO Forum
Learn More
28 June 2022
The 2022/2023 edition of the Best Performance ...
The 2022/2023 edition of the Best Performance Awards kicks off – rewarding outstanding performers who are achieving sustainable growth in Italy
BPA, Best Performance Awards
Learn More
27 June 2022
Fostering multidisciplinary research for the ...
Fostering multidisciplinary research for the future of space
Annual event of the Space Economy Evolution - SEE Lab
Learn More