Sales and digital: a strategic transformation

SDA Bocconi Insight - Research Updates

SHARE ON

What are the most salient aspects Digital Commercial Transformation (DCT) for managers? What are the objectives of DCT? What are the most common processes, methods, tools and results? These are the questions which we attempted to answer in this study, our primary aim being to identify clusters of companies based on the different models they use for DCT.

Fieldwork
The research was conducted bythe Commercial Excellence Lab (CEL) at SDA BocconiWe carried out our work in two stages, the first qualitative and the second quantitative.



READ MORE ON SDA BOCCONI INSIGHT>>

Related News

28 October 2025
AI and the future of management: between ...
AI and the future of management: between innovation, responsibility and human creativity
At Bocconi Homecoming 2025, the conversation on artificial ...
Learn More
24 October 2025
Influence, Relevance & Growth: Addressing the ...
Influence, Relevance & Growth: Addressing the deficit at the heart of global business
At SDA Bocconi School of management, the elite of finance, ...
Learn More
23 October 2025
Luxury Reloaded: Challenges for 2025
Luxury Reloaded: Challenges for 2025
How experience, authenticity and purpose are reshaping the future ...
Learn More