Most arts organizations in Europe still see a large share of their revenue through public funding. Soliciting gifts from individuals and sponsorships from corporations is still an under-explored domain compared to practices that are well developed in the U.S.
Museo Egizio and the Master in Arts Management and Administration (MAMA) at SDA Bocconi School of Management will collaborate to explore how new generations of individual donors and corporations might be attracted to support the arts.
As part of the Funding & Fundraising in the Arts course with Alex Turrini, MAMA students will have the opportunity to experiment with new fundraising ideas and solutions for the Museum. In order to respond to the challenges that the cultural sector is currently facing, the Museum has established a dedicated department and has implemented new fundraising initiatives. Specifically, students will develop a series of projects – assigned by the Museum’s Director – covering a variety of fundraising-related activities. The projects will be presented to a jury of institutional representatives. This will be a unique occasion for students to face real-world challenges linked to the topic and gain practical experience by working with a well-renowned institution such as the Museo Egizio.
“SDA Bocconi and Museo Egizio share the same research approach” says Alex Turrini, “Fundraising is still a challenge for cultural organizations but trespassing the boundaries of what is known and exploring new paths of discovery represent the DNA of our organizations even when we deal with fundraising."
SDA Bocconi School of Management