Newspaper readership has dropped so much over the past 20-30 years that in the world today only one person out of five frequently reads papers or magazines. The primary source of information is still television, followed by social networks. From the advent of the internet up to now, more than any other news source, these platforms are the biggest destabilizers of traditional media.
Thesem findings emerged from the recent Ipsos report: Trust misplaced? A report on the future of trust in media. To some extent, all this may not be surprising: the decades-long decline of newspapers and magazines has been exacerbated by new methods for information consumption, with digital channels and free news sources coming to the fore. Another contributing factor is the pandemic, which has benefitted social networks both in terms of advertising revenues and access to news content.
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