Today’s vice, tomorrow’s virtue

SDA Bocconi Insight - Society Insights - D. Masciandaro

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Harmonizing the constituent elements of business strategies is becoming increasingly critical, yet there is no denying that the product still plays a central role. Indeed, the product is the foundation on which the company builds its offering, the focal point around which business decisions revolve relating to innovation, entering new markets, integrating the offering, and development.

 

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