A deep dive into luxury at SDA Bocconi

EMILUX, Executive Master in Luxury Management

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During the 4th Module of EMILUX 2 in Milano, our participants had the great opportunity to meet some well-known personalities of the luxury world.

On Monday EMILUX Director Gabriella Lojacono welcomed Emilux participants, opening a week full of contents and experiences to take inspiration from. Luca Giornofelice – Group Head of CRM and Retail Digital Transformation Projects at PRADA, was the first guest speaker: his speech concerned digital retail innovation and customer management in PRADA Group.

On Tuesday, participants had also the chance to visit the Milan Furniture Fair: a worldwide reference point for professionals and manager in the design and furniture with the aim of creating top-quality products.

During the module, speaking about Supply Chain Management and illegitimate trade, we received other important guest speakers:  Stefano Orsini – Group Risk & Compliance Director in Luxottica - and Roberto Vedovotto – President and CEO of Kering Eyewear Spa.

The last two days were dedicated to luxury Trademarks and Design, with the remarkable speech of Markus Benz – CEO Walter Knoll AG & Co. KG and the company visit at INTERCOS.

 

SDA Bocconi School of Management

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