100 delegates visited Khalifa Stadium and Al Kass Sports Channel during the fifth block of the Diploma Programmes in Sports Management and Major Events Management, delivered by SDA Bocconi for Josoor Institute, in Doha (Qatar).
In the international guest speaker sessions, delegates were exposed to leading international organizations in the field of sports and events management, as Euroleague Ventures (with Andrea Bassani, Media Manager) and NextGroup (with Francesca Urpis, Head of Business).
SDA Bocconi Faculty Members run classes related to Sport Event and Venue Management (Sport Management) and Marketing Communication for Event Management (Major Events Management).
In this way, international experiences at the highest level were presented during the week, along side local excellence in the fields of sport venue management and event marketing communication.
The initiative is designed and managed by Dino Ruta, Academic Director, responsible for the Sport Knowledge Center, with the support of the Program Directors Deborah Raccagni and Antonio Palmieri..
The first cohort will end in December, when the sixth block will be delivered.
SDA Bocconi School of Management