Deborah Raccagni

Marketing and Sales


Latest publications

PIANCATELLI C., MASSI M., RACCAGNI D. Marketing Experiential Events Through New Media: The Ferragnez Wedding Case in Handbook of Research on New Media Applications in Public Relations and Advertising Elif Esiyok (Eds),IGI Global, chap. 8, pp.133-148, 2020
RACCAGNI D. Il valore del content marketing, online in Marketing Una Disciplina Fantastica B. Busacca, M. Costabile(Ed), Egea, pp.439-458, 2018
RACCAGNI D. Channel management in Marketing@Bocconi E. Valdani(Ed), Egea, chap. 19, pp.521-550, 2016
CIRRINCIONE A., RACCAGNI D. Identificare il mercato obiettivo: definizione e segmentazione del mercato in Marketing@Bocconi E.Valdani (Eds),Egea, chap. 6, pp.139-182, 2016
BUSACCA B., Chizzoli C., RACCAGNI D. Customer Value Analysis. Problems and Applications Egea, Milano, Italy, 2014
VICARI S., CILLO P., RACCAGNI D. Product Innovation - Dall'idea al lancio del nuovo prodotto Egea, Milano, Italy, 2013


  • Hot Topic
Ecommerce Management Gestire le vendite online per una strategia omnicanale
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 ore
  • On Demand
  • Italian
  • € 500

At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.