Luciano Munari
Banking and Insurance
Biography
SDA Fellow
Degree in Business Administrarion, Bocconi University, Milan, 1973
Coordinator of the "Marketing and Competitive Strategy" area in the SDA Bocconi Banking and Insurance Department (1983-1995)
Coordinator of the "Banking Control" area in the SDA Bocconi Banking and Insurance Department (1980-1983)
Full Professor of Financial Markets and Intermediaries, University of Parma (until November, 2015)
Research Interests: CRM, Competitive Strategy, Performance management in Banking
Latest publications
Indagine ABI sui modelli di servizio per small business e piccole imprese
MK - La rivista ABI di marketing e comunicazione in banca, 2014, vol.5/2014, no. 5, pp.2-14
Customer satisfaction management in Italian banks
Qualitative Research In Financial Markets, 2013, vol.5, no. 2, pp.139-160
Indagine ABI-Università di Parma sull’evoluzione dei modelli di servizio
MK - La rivista ABI di marketing e comunicazione in banca, 2013, vol.4/2013, no. 4, pp.2-16
La clientela come stakeholder
AA.VV., Creare valore nelle banche popolari, 2012, Italy
Stakeholder management e sistemi di performance management in I sistemi di stakeholder management nelle banche italiane
Bancaria Editrice, pp.269-312, 2012
Approcci commerciali e ruolo delle filiali delle banche italiane
Banche E Banchieri, 2011, vol.38, no. 2, pp.97-114