Curriculum Vitae
2005Ph.D. in Management, INSEAD, France
2002M. Sc. in Management, INSEAD
1999M. A. in Psychology, summa cum laude, specializing in experimental social psychology & philosophy of science, University of Konstanz, Germany
1994B. A. in Psychology, University of Konstanz, Germany
Academic position and/or Professional activities
Full Professor of Marketing
2005-11 Assistant Professor of Marketing, Tepper School of Business, Carnegie Mellon University, USA
2007-13 Courtesy Appointment in the Department of Social and Decision Sciences, Carnegie Mellon University, USA
2008 Visiting faculty at the Rady School of Management, University of California San Diego, USA
2010-12 Co-Director of the Center for Behavioral and Decision Research, Carnegie Mellon University
2011-13 Associate Professor of Marketing, Tepper School of Business, Carnegie Mellon University, USA
2012 Visiting faculty at the Recanati School of Business, Tel Aviv University, Israel
2013-15 Full Professor of Marketing, School of Economics and Management, Tilburg University, Netherlands
2015- Full Professor of Marketing, Bocconi University, Milan, Italy
Research Interests
- Decision making under uncertainty
- Consumer behavior
- Food consumption
For a complete list of publications (with PDFs), please click on Personal Page above. Below is a list of the most recent publications.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016), “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”, Journal of Marketing Research, 53(6), 1034-1049.
Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016), “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food”, Psychological Science, 27(6), 894-903.
Scopelliti, Irene, George Loewenstein, and Joachim Vosgerau (2015), “You call it ‘Self-Exuberance’; I call it ‘Bragging’. Miscalibrated Predictions of Emotional Responses to Self-Promotion”, Psychological Science, 26(6), 903–914.
Huh, Young, Joachim Vosgerau, and Carey Morewedge (2014), “Social Defaults: Observed Choices Become Choice Defaults”, Journal of Consumer Research, 41(3), 746-760.
Buechel, Eva C., Jiao Zhang, Carey K. Morewedge, and Joachim Vosgerau (2014), “More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts”, Journal of Personality and Social Psychology, 106(1), 20-36.
Pe’er, Eyal, Joachim Vosgerau, and Alessandro Acquisti (2013), “Reputation as a Sufficient Condition for Data Quality on Amazon Mechanical Turk”, Behavior Research Methods, DOI: 10.3758/s13428-013-0434-y
Yang, Yang, Joachim Vosgerau, and George Loewenstein (2013) “Framing Influences Willingness to Pay but not Willingness to Accept”, Journal of Marketing Research, 50(6), 725-38.
Morewedge, Carey, Young Eun Huh, and Joachim Vosgerau (2010), “Thought for Food: Imagined Consumption reduces Actual Consumption”, Science, 330 (December 10), 1530-1533.
Messner, Claude, and Joachim Vosgerau (2010), “Cognitive Inertia and the Implicit Association Test”, Journal of Marketing Research, 47(April), 374-386.