Chiara Mauri

Marketing and Sales

Biography

Latest publications

MAURI C., ZAGHI K. Il coinvolgimento dell'industria di marca nelle tecnologie digitali in-store Micro & Macro Marketing, 2020, vol.2, pp.353-376
TRINCA COLONEL R., Ghaddar S., MAURI C. I driver di una customer experience di successo Economia & Management, 2017, vol.3, pp.33-39
CASTALDO S., MAURI C. (Eds.) Store Management. Il punto vendita come luogo di esperienze e di relazioni - IV Ed. Franco Angeli, Milano, Italy, 2017
Mauri C., Maggioni I., Turci L. Place brand architecture optimization. The case of Aosta Valley Inaugural Conference of the Place Branding Association, 2016
Mauri C. Place branding: A cross-road between academics of many disciplines and practitioners. Call for “A” articles written by marketing academicians! Mercati E Competitività, 2016, vol.4, pp.7-12
Mauri C., Maira E., Turci L. An empirical study of consumer behavior related to private labels and national brand promotions The International Review Of Retail, Distribution And Consumer Research, 2015, vol.25, no. 4, pp.333-361

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