Upcoming programs

Marketing management - Edizione serale Gestire e valorizzare il brand in chiave digitale
  • Start Date
  • Duration
  • Format
  • Language
  • 27 mar 2023
  • 6 days
  • Class
  • Italian
Key account management - Edizione primaverile Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 29 mar 2023
  • 3 days
  • Class
  • Italian
Sales management - Edizione primaverile Valutare, motivare e gestire la forza vendita per ottenere migliori risultati commerciali
  • Start Date
  • Duration
  • Format
  • Language
  • 17 Apr 2023
  • 4,5 days
  • Class
  • Italian
Marketing strategico Strategie competitive e nuovi approcci al mercato in un mondo iperconnesso
  • Start date
  • Duration
  • Format
  • Language
  • 3 May 2023
  • 3 days
  • Class
  • Italian
Area manager Gestire strategicamente la propria area di vendita
  • Start date
  • Duration
  • Format
  • Language
  • 7 Jun 2023
  • 3 days
  • Class
  • Italian
Business marketing Costruire la propria competitività sui mercati B2B
  • Start date
  • Duration
  • Format
  • Language
  • 13 Jun 2023
  • 6 days
  • Class
  • Italian
Advanced digital marketing Dati, automazione, creatività e relazione per ottimizzare l'esperienza del cliente e la performance del brand
  • Start date
  • Duration
  • Format
  • Language
  • 3 Jul 2023
  • 3 Days
  • Class
  • Italian

Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.

Marketing management ed. intensiva Conoscere il mercato, capire il cliente, gestire e valorizzare il brand
  • Start Date
  • Duration
  • Format
  • Language
  • 2 Oct 2023
  • 6 days
  • Class
  • Italian
Go to market & channel management Sviluppare strategie di commercializzazione e distribuzione di successo
  • Start date
  • Duration
  • Format
  • Language
  • 3 Oct 2023
  • 4,5 days
  • Class
  • Italian

Prendere le decisioni giuste nelle strategie di commercializzazione e distribuzione di prodotti e servizi predisponendo concretamente un piano di go-to-market.

Sales management - Edizione autunnale Valutare, motivare e gestire la forza vendita per ottenere migliori risultati commerciali
  • Start Date
  • Duration
  • Format
  • Language
  • 9 Oct 2023
  • 4,5 days
  • Class
  • Italian
Servitization: moltiplicare il valore del prodotto
  • Start date
  • Duration
  • Format
  • Language
  • 6 Nov 2023
  • 4 giorni
  • Class
  • Italiano

L’obiettivo del corso è insegnare ai partecipanti a cogliere tutte le opportunità della servitization.

Sales planning Integrare le logiche del controllo di gestione nella funzione vendite
  • Start date
  • Duration
  • Format
  • Language
  • 13 Nov 2023
  • 3 days
  • Class
  • Italian
Negoziazione e stipula di un contratto per buyer e seller Strumenti e tattiche per ottimizzare i processi negoziali di acquisto e vendita
  • Start date
  • Duration
  • Format
  • Language
  • 22 Nov 2023
  • 3 days
  • Class
  • Italian
Key account management - Edizione autunnale Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 22 nov 2023
  • 3 days
  • Class
  • Italiano
Sales excellence Idee, metodi e strumenti per ottimizzare la funzione vendite
  • Start Date
  • Duration
  • Format
  • Language
  • 29 Nov 2023
  • 3 days
  • Class
  • Italian
Category Management Creare valore con la gestione efficace dell'assortimento
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • online
  • Italian
  • 500€

The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.

Competenze per vendere Fidelizzare e sviluppare i clienti attuali
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4-5 hours
  • On Demand
  • Italian
  • 400€

The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.

  • Bestseller
Competenze per vendere Ricercare e acquisire nuovi clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3-4 hours
  • Ondemand
  • Italian
  • 400 €

The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.

  • Hot Topic
Ecommerce Management Gestire le vendite online per una strategia omnicanale
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 ore
  • On Demand
  • Italian
  • € 500

At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.

  • Bestseller
Social Media Marketing Interattività e contenuti per creare valore con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

Visual Merchandising Comunicazione nel punto vendita e valore per il cliente
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4 hours
  • On Demand
  • Italian
  • 600€

The program analyzes point of sale design and management processes with an experiential approach.

Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

  • NEW
Il piano di marketing Definire in maniera efficace obiettivi ed azioni di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On demand
  • Italian
  • 400€

By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.

Competenze per vendere Analizzare i dati per migliorare le performance sui clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.

Premiumization Da marca a premium brand
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 600€

The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.

Digital analytics per il marketing Dalle web analytics ai big data
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On demand
  • Italian
  • 500€

At the end of the program you will learn how to use key data and metrics, analyzing them with appropriate models and tools.

Competenze per vendere Negoziare con successo con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.

Store Management Rethinking the store in the omnichannel era
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

Professional certificate in retail management
  • Structure
  • wkly effort
  • Format
  • Language
  • Price
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian
  • €1600

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Professional certificate in personal selling
  • Structure
  • wkly effort
  • Format
  • Language
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Professional certificate in real estate management
  • Structure
  • wkly effort
  • Format
  • Language
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

  • NEW
Professional certificate in imprenditorialità
  • Structure
  • wkly effort
  • Format
  • Language
  • Price
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian
  • 1400€

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

  • NEW
Digital Customer Experience Contenuti, interazioni e azioni di marketing per esperienze di valore sul journey omnichannel
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.

  • NEW
  • Hot Topic
Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.

  • NEW
Branded content Strategie e strumenti per creare valore con i contenuti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 4 hours
  • On Demand
  • Italian
  • 500€

Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.

  • NEW
Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Past programs

Key account management - Edizione autunnale Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 16 nov 2022
  • 3 days
  • Class
  • Italiano
Sales excellence Idee, metodi e strumenti per ottimizzare la funzione vendite
  • Start Date
  • Duration
  • Format
  • Language
  • 07 nov 2022
  • 4,5 days
  • Class
  • Italian
Digital communication - online edition
  • Start date
  • Duration
  • Format
  • Language
  • 11 Oct 2022
  • 5 Days
  • online
  • English

This program addresses the need to develop a more systematic framework to manage digital communication

CUSTOMER-BASED STRATEGIES AND NEW REVENUE MODELS
  • Start date
  • Duration
  • Format
  • Language
  • 18 May 2021
  • 3,5 days
  • Blended
  • English

The goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models