Upcoming programs

DIGITAL COMMUNICATION - ONLINE EDITION
  • Start date
  • Duration
  • Format
  • Language
  • 25 Oct 2021
  • 5 Days
  • online
  • English

This program addresses the need to develop a more systematic framework to manage digital communication

  • Bestseller
SOCIAL MEDIA MARKETING Interattività e contenuti per creare valore con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

COMUNICARE PER CREARE VALORE La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

COMPETENZE PER VENDERE. Analizzare i dati per migliorare le performance sui clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.

PREMIUMIZATION. Da marca a premium brand
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 settimane
  • 3 hours
  • On Demand
  • Italian
  • 600€

The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.

COMPETENZE PER VENDERE. Negoziare con successo con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.

STORE MANAGEMENT Rethinking the store in the omnichannel era
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

COMPETENZE PER VENDERE. Fidelizzare e sviluppare i clienti attuali
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4-5 hours
  • On Demand
  • Italian
  • 400€

The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.

  • Bestseller
COMPETENZE PER VENDERE. Ricercare e acquisire nuovi clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3-4 hours
  • Ondemand
  • Italian
  • 400 €

The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.

VISUAL MERCHANDISING Comunicazione nel punto vendita e valore per il cliente
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4 hours
  • On Demand
  • Italian
  • 600€

The program analyzes point of sale design and management processes with an experiential approach.

PROFESSIONAL CERTIFICATE - PERSONAL SELLING
  • Structure
  • wkly effort
  • Format
  • Language
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Past programs

CUSTOMER-BASED STRATEGIES AND NEW REVENUE MODELS
  • Start date
  • Duration
  • Format
  • Language
  • 18 May 2021
  • 3,5 days
  • Blended
  • English

The goal of our course is to stimulate business and marketing executives to rethink their market strategies and their revenue models

SERVICE DESIGN IN THE DIGITAL ERA
  • Start date
  • Duration
  • Format
  • Language
  • 20 Apr 2021
  • 4 giorni
  • Blended
  • English

This program will help you to leverage the full power of big data and to create and successfully manage a data-driven service experience