SDA Bocconi School of Management
ITA

Marketing & Sales
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Marketing & Sales

Upcoming programs
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Marketing management - Edizione serale Gestire e valorizzare il brand in chiave digitale
  • Start Date
  • Duration
  • Format
  • Language
  • 27 mar 2023
  • 6 days
  • Class
  • Italian

Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.

Marketing
Key account management - Edizione primaverile Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 29 mar 2023
  • 3 days
  • Class
  • Italian

Per imparare ad analizzare, gestire e valorizzare il rapporto con i clienti strategici, un asset fondamentale per ogni azienda.

Sales
Sales management - Edizione primaverile Valutare, motivare e gestire la forza vendita per ottenere migliori risultati commerciali
  • Start Date
  • Duration
  • Format
  • Language
  • 17 Apr 2023
  • 4,5 days
  • Class
  • Italian

Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.

Sales
Marketing strategico Strategie competitive e nuovi approcci al mercato in un mondo iperconnesso
  • Start date
  • Duration
  • Format
  • Language
  • 3 May 2023
  • 3 days
  • Class
  • Italian

Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.

Marketing
Area manager Gestire strategicamente la propria area di vendita
  • Start date
  • Duration
  • Format
  • Language
  • 7 Jun 2023
  • 3 days
  • Class
  • Italian
Sales
Business marketing Costruire la propria competitività sui mercati B2B
  • Start date
  • Duration
  • Format
  • Language
  • 13 Jun 2023
  • 6 days
  • Class
  • Italian

Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo

Marketing
Advanced digital marketing Dati, automazione, creatività e relazione per ottimizzare l'esperienza del cliente e la performance del brand
  • Start date
  • Duration
  • Format
  • Language
  • 3 Jul 2023
  • 3 Days
  • Class
  • Italian

Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.

Communication & Content
Marketing management ed. intensiva Conoscere il mercato, capire il cliente, gestire e valorizzare il brand
  • Start Date
  • Duration
  • Format
  • Language
  • 2 Oct 2023
  • 6 days
  • Class
  • Italian

Approfondire il marketing strategico (segmentazione, targeting, posizionamento, marketing plan), il marketing-mix (prodotto, prezzo, pubblicità, distribuzione) e il CMR.

Marketing
Go to market & channel management Sviluppare strategie di commercializzazione e distribuzione di successo
  • Start date
  • Duration
  • Format
  • Language
  • 3 Oct 2023
  • 4,5 days
  • Class
  • Italian

Prendere le decisioni giuste nelle strategie di commercializzazione e distribuzione di prodotti e servizi predisponendo concretamente un piano di go-to-market.

Sales
Sales management - Edizione autunnale Valutare, motivare e gestire la forza vendita per ottenere migliori risultati commerciali
  • Start Date
  • Duration
  • Format
  • Language
  • 9 Oct 2023
  • 4,5 days
  • Class
  • Italian

Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.

Sales
Trade marketing Dal category management all’in-store communication
  • Start date
  • Duration
  • Format
  • Language
  • 8 May 2023
  • 5 days
  • Online
  • Italian

Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.

Channel & Retail
Event Marketing Gli eventi come strumento per la creazione di valore
  • Start date
  • End date
  • Duration
  • Format
  • Language
  • 12 ott 2023
  • 22 nov 2023
  • 5 days
  • Online
  • Italian

Il corso fornisce un quadro di lettura aggiornato dei principali trend che caratterizzano l’attuale fase di evoluzione degli ambienti digitali. 

Marketing Channel & Retail
Servitization: moltiplicare il valore del prodotto
  • Start date
  • Duration
  • Format
  • Language
  • 6 Nov 2023
  • 4 giorni
  • Class
  • Italiano

L’obiettivo del corso è insegnare ai partecipanti a cogliere tutte le opportunità della servitization.

Marketing
Sales planning Integrare le logiche del controllo di gestione nella funzione vendite
  • Start date
  • Duration
  • Format
  • Language
  • 13 Nov 2023
  • 3 days
  • Class
  • Italian

Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.

Sales
Key account management - Edizione autunnale Gestione efficace di clienti e prospect strategici
  • Start Date
  • Duration
  • Format
  • Language
  • 22 nov 2023
  • 3 days
  • Class
  • Italiano

Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.

Sales
Negoziazione e stipula di un contratto per buyer e seller Strumenti e tattiche per ottimizzare i processi negoziali di acquisto e vendita
  • Start date
  • Duration
  • Format
  • Language
  • 22 Nov 2023
  • 3 days
  • Class
  • Italian

Sviluppare nuovi approcci alla gestione di acquisti e vendite, saper condurre un'efficace negoziazione e costruire un contratto in grado di tutelare la propria impresa.

Sales
Sales excellence Idee, metodi e strumenti per ottimizzare la funzione vendite
  • Start Date
  • Duration
  • Format
  • Language
  • 29 Nov 2023
  • 3 days
  • Class
  • Italian
Sales
Visual Merchandising Comunicazione nel punto vendita e valore per il cliente
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4 hours
  • On Demand
  • Italian
  • 600€

The program analyzes point of sale design and management processes with an experiential approach.

Channel & Retail
  • Bestseller
Social Media Marketing Interattività e contenuti per creare valore con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.

Communication & Content
  • Bestseller
Competenze per vendere Ricercare e acquisire nuovi clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3-4 hours
  • Ondemand
  • Italian
  • 400 €

The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.

Sales
Competenze per vendere Fidelizzare e sviluppare i clienti attuali
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 8 weeks
  • 4-5 hours
  • On Demand
  • Italian
  • 400€

The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.

Sales
  • Hot Topic
Ecommerce Management Gestire le vendite online per una strategia omnicanale
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 ore
  • On Demand
  • Italian
  • € 500

At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.

Channel & Retail
Category Management Creare valore con la gestione efficace dell'assortimento
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • online
  • Italian
  • 500€

The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.

Channel & Retail
Store Management Rethinking the store in the omnichannel era
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.

Channel & Retail
Competenze per vendere Negoziare con successo con i clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.

Sales
Digital analytics per il marketing Dalle web analytics ai big data
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On demand
  • Italian
  • 500€

At the end of the program you will learn how to use key data and metrics, analyzing them with appropriate models and tools.

Marketing
Premiumization Da marca a premium brand
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 600€

The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.

Brand Strategy & Management
Competenze per vendere Analizzare i dati per migliorare le performance sui clienti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.

Sales
  • NEW
Il piano di marketing Definire in maniera efficace obiettivi ed azioni di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 3 hours
  • On demand
  • Italian
  • 400€

By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.

Marketing
Comunicare per creare valore La comunicazione integrata di marketing
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 7 weeks
  • 3 hours
  • On Demand
  • Italian
  • 400€

The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.

Communication & Content
Professional certificate in retail management
  • Structure
  • wkly effort
  • Format
  • Language
  • Price
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian
  • €1600

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Channel & Retail
Professional certificate in personal selling
  • Structure
  • wkly effort
  • Format
  • Language
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Sales
Professional certificate in real estate management
  • Structure
  • wkly effort
  • Format
  • Language
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Sales
  • NEW
Professional certificate in imprenditorialità
  • Structure
  • wkly effort
  • Format
  • Language
  • Price
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian
  • 1400€

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Marketing
  • NEW
Professional Certificate in Digital Marketing
  • Structure
  • wkly effort
  • Format
  • Language
  • Price
  • 4 programs
  • 3-4 hours
  • On Demand
  • Italian
  • 1500€

A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.

Communication & Content Marketing
  • NEW
  • Hot Topic
Digital Advertising Strategie e strumenti per ottimizzare la pubblicità online
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.

Communication & Content
  • NEW
Branded content Strategie e strumenti per creare valore con i contenuti
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 5 weeks
  • 4 hours
  • On Demand
  • Italian
  • 500€

Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.

Marketing
  • NEW
Digital Customer Experience Contenuti, interazioni e azioni di marketing per esperienze di valore sul journey omnichannel
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.

Communication & Content
  • NEW
Ricerche di marketing Metodi e strumenti per generare conoscenza di mercato
  • Duration
  • wkly effort
  • Format
  • Language
  • Price
  • 6 weeks
  • 3 hours
  • On Demand
  • Italian
  • 500€

The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.

Marketing

Past programs

Digital communication - online edition
  • Start date
  • Duration
  • Format
  • Language
  • 11 Oct 2022
  • 5 Days
  • online
  • English

This program addresses the need to develop a more systematic framework to manage digital communication

Communication & Content

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