
- Start Date
- Duration
- Format
- Language
- 27 mar 2023
- 6 days
- Class
- Italian
Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.
Per apprendere e padroneggiare le regole e gli strumenti del marketing analitico, operativo e strategico.
Per imparare ad analizzare, gestire e valorizzare il rapporto con i clienti strategici, un asset fondamentale per ogni azienda.
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.
Definire e sviluppare strategie di mercato vincenti in contesti ipercompetitivi e iperconnessi, rafforzando creatività e metodi di analisi della domanda.
Per sviluppare le competenze di marketing specifiche per il business-to business e per acquisire un vantaggio sui competitor, conservandolo nel lungo periodo
Il corso consente di acquisire una visione d’insieme e la capacità di integrare le competenze più innovative con quelle ormai consolidate di relationship building.
Il corso fornisce principi, metodologie e strumenti in grado di coprire gli ambiti più rilevanti e attuali in un contesto in continuo sviluppo quale, appunto, quello del Branding.
Approfondire il marketing strategico (segmentazione, targeting, posizionamento, marketing plan), il marketing-mix (prodotto, prezzo, pubblicità, distribuzione) e il CMR.
Prendere le decisioni giuste nelle strategie di commercializzazione e distribuzione di prodotti e servizi predisponendo concretamente un piano di go-to-market.
Gestire in modo integrato e coerente una rete di vendita potenziando la capacità di prendere decisioni efficaci e sviluppando una visione strategica del sales management.
Conoscere le dinamiche, le tecniche e i ruoli del trade marketing per migliorare l’esperienza di shopping in un contesto omnicanale, valorizzare l’offerta.
Il corso fornisce un quadro di lettura aggiornato dei principali trend che caratterizzano l’attuale fase di evoluzione degli ambienti digitali.
L’obiettivo del corso è insegnare ai partecipanti a cogliere tutte le opportunità della servitization.
Per acquisire tecniche e strumenti operativi per misurare e governare le performance di vendita.
Gestire clienti e prospect strategici in modo strutturato individuando e sfruttando le opportunità di business e potenziando le capacità negoziali e di comunicazione.
Sviluppare nuovi approcci alla gestione di acquisti e vendite, saper condurre un'efficace negoziazione e costruire un contratto in grado di tutelare la propria impresa.
The program analyzes point of sale design and management processes with an experiential approach.
The program explains the potential and strategic role of social media marketing, redesigning the customer’s digital experience.
The program will help you identify real customers, understand their needs and preferences, and communicate in an effective manner to establish lasting and profitable relationships.
The program focuses on the consolidation and development of business opportunities involving existing customers with a view to building loyalty and expanding business with them.
At the end of the program you will be able to design, implement and manage an e-commerce business within an omnichannel strategy.
The program enables you to deal with the whole Category Management process, exploring all the steps for implementing the operational model in a systemic way.
The program explores the design and management phases of a point of sale, conceived and experienced as a relational environment focusing on the customer experience.
The program provides the skills needed to manage negotiation processes in commercial contexts, detecting the most appropriate strategies in individual situations.
At the end of the program you will learn how to use key data and metrics, analyzing them with appropriate models and tools.
The program explores the journey of brands that pursue brand equity with the aim of becoming premium brands.
The program aims at developing sales data analysis skills and provides the knowledge to create effective and objective reports.
By the end of the program, you will understand how to build a marketing planning process by structuring the sections in a marketing plan.
The program aims at providing the skills needed to manage marketing communication in a strategic way by designing initiatives that are in line with your goals.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
A professional certificate is the conclusion of a training journey, where you will have acquired the specific skills of a profession.
This program aims to illustrate the possibilities of digital advertising through discussing management models and introducing best practices.
Branded content is an effective tool for engaging one's audience, disseminating the messages most important to the company and establishing a dialogue with potential new consumers.
The course provides the tools for using digital levers: from UX design to the role of creators, the centrality of social media and the new frontiers of the digital brand experience.
The course aims to provide the chance to develop qualitative and quantitative research techniques needed to learn about current or potential markets.
This program addresses the need to develop a more systematic framework to manage digital communication