The profound digital transformation of a company is a highly complex, stressful endeavour and usually associated with massive costs. How can it be ensured that all these efforts and investments actually pay off in the end? This crucial question often remains unanswered and digital initiatives often fail to deliver the desired results.
In order to provide evidence-based guidance in this regard, we have conducted four years of empirical research including the analysis of 20,000 annual reports using Natural Language Processing. We will share some of our key insights on what truly matters when designing and implementing a digital transformation to create an actual quantifiable value impact.