- Start date
- Duration
- Format
- Language
- 24 Jun 2025
- 3 days
- Class
- Italian
Ottimizzare la gestione di un ampio portafoglio clienti attraverso l’uso intelligente di diverse tipologie di dati, algoritmi, sistemi di CRM e sistemi di monitoraggio.
The profound digital transformation of a company is a highly complex, stressful endeavour and usually associated with massive costs. How can it be ensured that all these efforts and investments actually pay off in the end? This crucial question often remains unanswered and digital initiatives often fail to deliver the desired results.
In order to provide evidence-based guidance in this regard, we have conducted four years of empirical research including the analysis of 20,000 annual reports using Natural Language Processing. We will share some of our key insights on what truly matters when designing and implementing a digital transformation to create an actual quantifiable value impact.
Speakers:
- Tim Bottke, Associate Professor of Practice at SDA Bocconi, DBA Alumnus and author of Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments
- Giampaolo Gabbi, Professor of Practice in Risk Management, SDA Bocconi
Watch the video of the event
Satellite services, the Moon and Mars: from the entrepren...
Required time
5 min
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