A new index to assess Brand Experience
.jpg)
SDA Bocconi School of Management, in collaboration with AKQA Italy,will present the results of a research project on the development of a new index for assessing brand experience on May 17th.
The Brand Experience Assessment - BEA - is the new Customer Experience Measurement Index developed by a team of SDA Bocconi researchers with the support of AKQA Italy, on 48 brands that are market leaders in 24 b2c industries. by adopting a 360° views on customer experience, analyzing the true drivers of customer experience, and focusing on the purchase intent, bea tracks the business impact of customer centricity.
SDA Bocconi School of Management
07 October 2025
HR professionals and students reflect on the ...
At SDA Bocconi, the 26th AHRMIO Annual Conference coincides with ...
06 October 2025
SDA Bocconi welcomes the Class of 2025: a ...
Courage, curiosity, and purpose marked the opening ceremony of ...
06 October 2025
Companies in search of capital: markets and ...
Maurizio Dallocchio’s Lectio at the third 2025 meeting of the ...