The wonderful world of Lili Radu

SDA Bocconi Insight - From Class to Business


“It changed my life.” Lili Radu doesn’t mean to exaggerate when she describes the experience that set her off on her entrepreneurial adventure nearly 10 years ago.

After earning a degree in Communications from the University of Vienna and later working in the world of marketing, Lili (a native of Frankfurt, Germany) decided to move to Milan. In 2010, she embarked on the Master Program in Fashion, Experience & Design Management (MAFED) at the SDA Bocconi School of Management.



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