Milano, 2 August 2019
These are times for luxury, a fascinating and challenging market where international managers are asked to perform at their best, equipped with cutting edge management tools and endless creativity.
SDA Bocconi School of Management (ranked #4 World Wide for Executive Education custom programs) and Babson College (ranked #1 school in Entrepreneurship education for 26 consecutive years) have joined their efforts to launch an exclusive and prestigious three day program in MIAMI that will engage participants in a deep dive on how leaders of luxury brands manage complexity, innovate, and push the boundaries of their industries.
The program will also explore the nuances of how innovative luxury brands leave enduring and indelible experiences for their customers, generating insights on cultural change, drivers and directions of growth, managing creativity and creating brand vision. It will provide a platform for executives to review and rethink their own market standards and strategies, looking at how to further develop and integrate ideas in the luxury business.
The program is taught by two world renowned professors in the field of Entrepreneurial Leadership & Luxury Innovation: Professor Gabriella Lojacono*, from SDA Bocconi and Professor Jay Rao**, from Babson College.
"The Luxury industry has dramatically changed in recent decades, by going through continued revolutions in digital technologies, international markets, and consumer trends." says Lojacono. That's why "great luxury brands' entrepreneurial leaders and innovators routinely change the game by going from clutter to clarity and getting signal from noise." concludes Rao.
*Gabriella Lojacono is the Director of the #1 Masters program in Luxury held at SDA Bocconi: EMILUX. She is the author of numerous books (Italian Beauty, Winning with Ideas, Made in Italy Industries) and articles on the subject of luxury and design as well as strategy. Her works have been published in Economia & Management, MIT Sloan Management Review, Long Range Planning and International Business Review, among others. Through Bocconi she has written and published several case studies for multinational enterprises such as Starbucks, Davines, Inditex, and 3M. Her experience includes teaching and counseling for cosmetics, design and luxury companies, namely Boffi, Gucci, Azimut Yachts, Kartell, and Intercos.
**Jay Rao has extensive experience in the areas of innovation, implementation of innovation initiatives, corporate entrepreneurship and customer experience innovation. He has taught for companies such as BBVA, ASSA ABloy Americas, Novartis, Pernod Ricard USA, BAE Systems, Citizens Bank, Innovation Norway, EMC, and Glaxo Smith Kline. Additionally he was a member of the Innovation Advisory Board at Ocean Spray (USA) from 2010-2015 and currently sits on the Flavor Advisory Board of Firmenich (Switzerland). His research has appeared in The Sloan Management Review, Journal of Innovative Management, and The European Busness Reveiw to name a few.
SDA Bocconi School of Management