A new index to assess Brand Experience

SHARE ON

SDA Bocconi School of Management, in collaboration with AKQA Italy,will present the results of a research project on the development of a new index for assessing brand experience on May 17th.

The Brand Experience Assessment - BEA - is the new Customer Experience Measurement Index developed by a team of SDA Bocconi researchers with the support of AKQA Italy, on 48 brands that are market leaders in 24 b2c industries. by adopting a 360° views on customer experience, analyzing the true drivers of customer experience, and focusing on the purchase intent, bea tracks the business impact of customer centricity.

SDA Bocconi School of Management

Related News

02 December 2022
The Airport Business Between Now and the ...
The Airport Business Between Now and the Future: Marco Troncone's Viewpoint
The CEO of Aeroporti di Roma meets SDA Bocconi's EMBA students to ...
Learn More
01 December 2022
Events - a growing industry
Events - a growing industry
Executive Master in Business of Events
Learn More
30 November 2022
The EMMS Madrid module dives into the world ...
The EMMS Madrid module dives into the world of Blockchain, Metaverse and NFTs
The module, part of the Executive Master in Marketing and Sales, ...
Learn More