A new index to assess Brand Experience

SHARE ON

SDA Bocconi School of Management, in collaboration with AKQA Italy,will present the results of a research project on the development of a new index for assessing brand experience on May 17th.

The Brand Experience Assessment - BEA - is the new Customer Experience Measurement Index developed by a team of SDA Bocconi researchers with the support of AKQA Italy, on 48 brands that are market leaders in 24 b2c industries. by adopting a 360° views on customer experience, analyzing the true drivers of customer experience, and focusing on the purchase intent, bea tracks the business impact of customer centricity.

SDA Bocconi School of Management

Related News

27 September 2023
SDA Bocconi and Capgemini Partnership ...
SDA Bocconi and Capgemini Partnership Continues: A new career opportunity in consulting for young graduates
DFA, Digital Future Academy - Capgemini
Learn More
27 September 2023
Rione SanitĆ : an inclusive creative ...
Rione SanitĆ : an inclusive creative neighborhood in Naples
By Charalampos Chronis, MAMA 2023 Candidate
Learn More
25 September 2023
Picca Piccon CFO Ferrari : inquisitive and ...
Picca Piccon CFO Ferrari : inquisitive and responsible finance
EMF - Executive Master in Finance CFO Series
Learn More