Qiaoni Shi
Marketing
Biography
Qiaoni Shi is an Assistant Professor of Marketing at Università Bocconi.
Her research interest is in Marketing Management. She seeks to understand the transformative impact of digital technology and platform economy on various aspects of marketing, including business models, firm strategies, and consumer behavior. She has published her works in the Management Science Journal of which she is also an Ad-hoc Reviewer.
She holds a PhD degree in Marketing from the University of Pittsburgh.
Latest publications
Il mercato alimentare italiano: comunicare la sostenibilità attraverso il packaging - Green Messaging in Italian Grocery: Communicating Sustainability Through Packaging
Economia & Management, 2025, no. 3, pp.15-22
Un quadro strategico per l’azione: l’impatto comportamentale delle mobilitazioni climatiche - Mobilization and Behavioral Impact: A Strategic Framework for Climate Action
Economia & Management, 2025, no. 3, pp.23-33
Monetizing Platforms: An Empirical Analysis of Supply and Demand Responses to Entry Costs in Two-Sided Markets
Management Science, 2025
Designing Entry Strategies for Subscription Platforms
Management Science, 2022, vol.68, no. 10, pp.7065-7791
Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes
Journal of Ambient Intelligence and Humanized Computing, 2017, vol.8, no. 5, pp.819-826
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End
Marketing Science, 2017, vol.36, no. 1, pp.124-139
Grants & Honors
Research Excellence Award - Università Commerciale Luigi Bocconi
, 2022