Qiaoni Shi

Marketing and Sales

Assistant Professor

Marketing Management

qiaoni.shi@unibocconi.it

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Latest publications

Gal-Or E., SHI Q. Designing Entry Strategies for Subscription Platforms Management Science, 2022, vol.68, no. 10, pp.7065-7791

Ni Y., SHI Q., Wei Z. Optimizing influence diffusion in a social network with fuzzy costs for targeting nodes Journal of Ambient Intelligence and Humanized Computing, 2017, vol.8, no. 5, pp.819-826

Shugan S. M., Moon J., SHI Q., Kumar N. S. Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End Marketing Science, 2017, vol.36, no. 1, pp.124-139

ZHU K., SHI Q., BANERJEE S. Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books EMAC Annual Conference, May 24-27, 2022, Budapest, Hungary

ZHU K., SHI Q., BANERJEE S. Platform Monetization in a Two-sided Market: A Natural Experiment on Goodreads.com 2021 Conference on Digital Experimentation @ MIT (CODE@MIT), November 4-5, 2021, (online), United States of America

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Grants & Honors

Research Excellence Award - Università Commerciale Luigi Bocconi , 2022