Scientific Research


Title
: Exploring the link between human resource practices and turnover in multi-brand companies: The role of brand units’ images
Subject Areas: Marketing, HR
Year of Publication: 2013
Journal: European Management Journal
Authors: Slavich B., Cappetta R., Giangreco A.
Abstract: In multi-brand corporations, corporate HRM practices might reduce internal/external turnover. Unsatisfied internal mobility from lower to higher status brands might produce external turnover. Different brand images weakens corporate HRM practices’ effect on internal/external turnover. Companies should compensate for lower attractive brands with specific brand unit HRM practices.

 

Scientific method is a rigorous way to solve complex issues. It offers an objective approach to conduct research and, in doing so, improves decision making. The scientific method is the backbone of all scientific research.  It allows us to apply research methodologies in a rigorous way and to help firms in solving complex managerial issues.

 



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CONTACTS

SDA Bocconi School of Management
Research Unit of Claudio Dematté Corporate and Financial Institutions Division
Via Bocconi, 8
20136 Milano


Action Research

Annarita Di Bitonto
Tel. + 39 02.5836.6801
Fax + 39 02.5836.6883
cdr@sdabocconi.it

Jelena Urosevic
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cdrsupport@sdabocconi.it

Erica Cottarelli
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Roberta Aresu
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