INTERNET, SOCIAL MEDIA AND MOBILE FOR CORPORATE AND MARKETING COMMUNICATION
From November 9th to December 4th, 2017
16 online sessions (including 1 day that can be attended in face-to-face in Milano or by an online access to the lesson).
The Internet has changed organizations and business profoundly, but it is also changed dramatically itself. The emphasis on data-driven processes and decisions, on social and mobile, but also on mixed-reality and the Internet of things, present new challenges to communicators. Managers in all industries deal with both opportunities and problems of digital transformation and struggle with issues like:
Managers in the area of marketing and corporate communication, and other professionals who need to address the challenge of the new digital communication and social media.
- Andreina Mandelli
Program director, SDA Bocconi Professor, adjunct Professor USI Lugano and IE Business School, Madrid.
- Alessandro Arbore
SDA Bocconi Professor of Marketing. Director of the Executive Master in Marketing & Sales, SDA Bocconi.
- Bernard Cova
Professor of Marketing at Euromed Management Marseilles. Visiting Professor at Bocconi University.
- Vandana Mangal
Associate Professor UCLA Anderson School of Management.
Visiting Scientist at MIT SSRC.
Social media and live streaming strategist.
Director digital, Sonova Group, Zurich.
Online Marketing Manager South America, Adidas Group.
The online sessions will be partially lectures and partly interactive, using a virtual class on a distance learning platform.There will be interaction not only between the teacher and the individual course participants, but also student-to-student and at the entire class-leve
Some of the interactions will be real-time (using the distance learning platform), but there will also be asynchronous forum discussions.
All the online sessions will be recorded and available in the virtual class at any time during the course and for at least 2 months after it.
After the course there will be the possibility to partecipate to a class-based group online, for sharing material, updates and continuing the discussions, on the major issues
The participants will receive a certificate of attendance.
Programma che fa parte del percorso:
PERCORSO MANAGER DELLA COMUNICAZIONE DI MARKETING
Il percorso proposto rappresenta un programma di formazione che accompagna nello sviluppo della professionalità del “buon comunicatore” aiutandolo nella individuazione dei corsi più adatti al proprio profilo lungo un itinerario di apprendimento.