Get a Taste of EMMS: Session on Digital Business and Communication

Are you considering joining the Executive Master Marketing and Sales (EMMS) and would like to explore the didactic models and learning processes, as well as experience the classroom atmosphere in advance?
Then mark July 5th on your calendar and join the EMMS Community for an online session during the current edition of the program.

The session will take place from 6pm to 7.30pm (CEST) at the SDA Bocconi Campus in Milan during one of the modules of EMMS17. Professor Davide Reina will lead a session on Digital Business and Communication, which will represent the perfect opportunity to get a taste of the content and methodology of our Master in partnership with ESADE Business School.

Key Contents 

The Long Tail, which was first discovered in 2004, deeply changed one of marketing's pillars: targeting. As fo 2023, several successful business models, most of them either 100% digital or hybrid, leveraged hyper-targeting as a way to tap in unexploited targets, and eventually to structurally broaden the customer bause whilts making it more profitable. During the session, golden rules to maximize hypertargeting potential will be identified and discussed.

After registering through the button on this page, you will receive the Teams link to access the live session on July 5th. If you'd like to attend in presence, please register here.

For any questions, please contact:
Valentina Mardegan,
Recruiting and Admissions
valentina.mardegan@sdabocconi.it 

We look forward to welcoming you and introducing you to the SDA Bocconi world!