Structure and calendar

2nd edition 2018-2019

The total length of the Executive Master in Luxury Management is 13 months, from October 2018 to December 2019.

MODULE 1 - PARIS
15-20 October 2018

Foundations of Luxury

  • Cultural Models of Brand Building
  • Understanding and Managing Brand Identity
  • Key Success Factors of Luxury Brand Management
  • Managing Brand Consistency and Business Objectives
  • History and Evolution of Art and Cultural heritage
TOUR OF PALACE OF VERSAILLES
LUXURY TOUR IN CHAMPAGNE
 
MODULE 2 - MILANO
10-15 December 2018

Value Creation in Luxury Markets

  • Designing and Executing Luxury Strategies
  • Innovation and Luxury Products Ideation
  • CSR in Luxury Companies
  • Pricing and Merchandising Plan
LUXURY TOUR IN TUSCANY
 
MODULE 3 - DUBAI
9-14 February 2019

Go To Market

  • Doing Business in Middle East
  • International Growth of Luxury Brands
  • Retail: Location and Retail Merchandising
RETAIL TOUR IN DUBAI
 
MODULE 4 - MILANO
1-6 Aprile 2019

Structuring and Managing the Value Chain

  • Operations Strategy and Counterfeiting
  • Luxury Marketing & CRM
  • Luxury Trademarks & Design
  • Luxury Market Access: Cross-Border Tariffs and Regulation
ITALIAN BEAUTY TOUR
VISIT TO "SALONE DEL MOBILE" MILANO
 
MODULE 5 - PARIS
24-29 June 2019

Advanced Luxury Retail Management

  • Management of Heritage Brand, Revitalization, Heritage Store
  • Digital Transformation and the “connected store”
  • Crafting and Managing the Experience of Luxury
  • Luxury Brand Communication and Semiotics
RETAIL SAFARI IN PARIS
 
MODULE 6 - SINGAPORE
9-14 September 2019

Expansion of New Luxury Markets

  • The Role of Emerging Market in the Luxury Industry
  • Emerging Markets Luxury Brands
  • Managing the Challenges of Multi-brand Conglomerate
  • Asian Consumer Behavior & Experience Management
RETAIL TOUR IN SINGAPORE
 
MODULE 7 - MUMBAI
25-29 November 2019

Strategic Diagnosis and Business Opportunities

  • Leadership Seminar
  • Corporate Governance in Luxury Companies
  • Strategic Analysis and Planning in Luxury Industries
  • New Competitive Landscapes: India and Southeast Asia
GRADUATION