Structure and calendar

1st edition 2017-2018

The total length of the Executive Master in Luxury Management is 13 months, from October 2017 to December 2018.

MODULE 1 - PARIS
16-21 October 2017

Foundations of Luxury Brand Management

  • Cultural Models of Brand Building
  • Understanding and Managing Brand Identity
  • Key Success Factors of Luxury Brand Management
  • Managing Brand Consistency and Business Objectives
  • History and Evolution of Art and Cultural heritage
TOUR OF PALACE OF VERSAILLES
LUXURY TOUR IN CHAMPAGNE
 
MODULE 2 - MILANO
11-16 December 2017

Value Creation in Luxury Markets

  • Designing and Executing Luxury Strategies
  • Innovation and Luxury Products Ideation
  • CSR in Luxury Companies
  • Pricing and Merchandising Plan
LUXURY TOUR IN TUSCANY
 
MODULE 3 - DUBAI
10-15 February 2018

Go To Market

  • Doing Business in Middle East
  • International Growth of Luxury Brands
  • Retail: Location and Retail Merchandising
RETAIL TOUR IN DUBAI
 
MODULE 4 - MILANO
16-21 Aprile 2018

Structuring and Managing the Value-Chain

  • Operations Strategy and Counterfeiting
  • Luxury Marketing & CRM
  • Luxury Trademarks & Design
  • Luxury Market Access: Cross-Border Tariffs and Regulation
ITALIAN BEAUTY TOUR
VISIT TO "SALONE DEL MOBILE" MILANO
 
MODULE 5 - PARIS
25-30 June 2018

Advanced Luxury Retail Management

  • Management of Heritage Brand, Revitalization, Heritage Store
  • Digital Transformation and the “connected store”
  • Crafting and Managing the Experience of Luxury
  • Luxury Brand Communication and Semiotics
RETAIL SAFARI IN PARIS
 
MODULE 6 - SINGAPORE
3-8 September 2018

Expansion of New Luxury Markets

  • The Role of Emerging Market in the Luxury Industry
  • Emerging Markets Luxury Brands
  • Managing the Challenges of Multi-brand Conglomerate
  • Asian Consumer Behavior & Experience Management
RETAIL TOUR IN SINGAPORE
 
MODULE 7 - MUMBAI
26-30 November 2018

Strategic Diagnosis and Business Opportunities

  • Leadership Seminar
  • Corporate Governance in Luxury Companies
  • Strategic Analysis and Planning in Luxury Industries
  • New Competitive Landscapes: India and Southeast Asia
GRADUATION