Curriculum Vitae

SDA Professor

Degree, Bocconi University, Milan, Italy, 1992

Coordinator of the international Channel & Retail Academy (until 2012)
Coordinator and Responsible of the Marketing Community (from 2010)
Head of the Custom Programs on marketing & sales topics, member of DIM’s Key Account Team (until 2009)

Academic position and/or professional activities

Senior Lecturer, Bocconi University, Milan, Italy
Professor at Bocconi University Master: MIMEC, Master in Marketing and Communication
Adjunct Professor at Università LUM - Libera Università del Mediterraneo di Casamassima, Bari, Italy
Professor of sales management UAB - Universidad Autonoma de Barcelona (Spain)


Research Interests

  • Sales & Marketing Management
  • Key Account Management
  • Channel Management
  • Retailing
  • Customer Relationship Management
  • Main industries: Industrial manufacturing, Telecommunications, Automotive Fashion, Pharma markets

Publications

Books and articles

  • Marco A.Sisti, P.Guenzi, P.Caiozzo (2015), Gestire le vendite – L’eccellenza nel sales management, Egea Editore
  • Marco A. Sisti, E.Gelosa, G.Groaz, L’eccellenza nel channel & retail management in IBM (in Marketing & Sales Excellence a cura di F.Ancarani), Egea 2011
  • Marco A.Sisti, R.Chieppa, L’eccellenza nel channel & retail management in Prénatal (in Marketing & Sales Excellence a cura di F.Ancarani), Egea 2011
  • Marco.A.Sisti, Designing and implementing a key account management strategy, in Sales Management (a cura di P.Guenzi e S.Geiger), Palgrave McMillan 2010-2011
  • Marco A.Sisti, Le aree di collaborazione per lo sviluppo di relazioni strategiche di vendita nel canale, Food Magazine, 2011
  • Marco A.Sisti, Formazione e Ricerca Internazionale sul channel marketing & retail management , Economia & Management (n.4, 2011)
  • Marco A. Sisti, Il Piano di Marketing in Marketing e Fiducia (a cura di S.Castaldo), 2009