Curriculum Vitae

SDA Fellow

Degree in Philosophy, University of Milan, 1983
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998


Academic position and/or Professional activities

Contract Professor, Department of Management, Bocconi University, Milan


Research Interests

  • Innovation in communication and marketing
  • Digital marketing
  • Social media metrics
  • Online reputation
  • Consumer Behavior
  • Markets as networks
  • Service networks

Director/Coordinator for

DIGITAL COMMUNICATION - Online Edition

We will address the new interactive and participatory practices in social and mobile service platforms, in a more systematic framework of study of the changes that digital communication and networks are bringing to markets, firms, and businesses.

Duration 4 days
Start 08 November 2018
Details

BIG DATA AND ARTIFICIAL INTELLIGENCE MARKETING

In this course we address all the marketing aspect of this data-based revolution in the way we learn, we predict, we analize, we decide, we evaluate and we integrate.

Duration 3 days
Start 15 October 2018
Details