Curriculum Vitae

Degree in Philosophy, University of Milan, 1983.
Ph.D. in Mass Communication, Indiana University (Bloomington, USA), 1998.

Academic position and/or Professional activities

Contract Professor, Department of Management, Bocconi University, Milan

Research Interests

  • Innovation in communication and marketing
  • Digital marketing
  • Social media metrics
  • Online reputation
  • Consumer Behavior
  • Markets as networks
  • Service networks

Publications

Books

  • 2009 (coauthor) “Consumers involvement in organizations in the era of social media: open research questions”. In Cardoso, G. and Angus Cheong, Jeffrey Cole (eds) World Wide Internet Book, University of Macau Publishing
  • 2009 (coauthor) Destination Networks in Heritage Tourism: The “Albergo Diffuso” Formula in Karmarkar, U. and Vandal, M. (eds.) UCLA Anderson Business Information Technology (BIT) Project, The global Study of Business Practice World Scientific Publishing
  • 2008 (coauthor) Markets as Mediated Conversations. In Benoit-Barné et al. (eds.) What is an Organization? Materiality, Agency, and Discourse. University of Montreal. Montreal
  • 2007. Consumer Knowledge, Social Sensemaking and Negotiated Brand Identity. In In McInerney, C. R. and Ron Day (eds.), Rethinking Knowledge Management. Kluwer/Springer. Berlin
  • 2007 (coauthor) Firms and the Digital Technology in Italy. In Karmarkar, U.; Mangal, V. (eds.) The Business and Information Technologies (Bit) Project: A Global Study of Business Practice. World Scientific Publishing Company.
  • 2006 (coauthor) Interactive marketing, PeraGO & Croatian University Press, Zagreb
  • 2006 (coauthor) Business Tv. Comunicazione d'impresa nell'era digitale. Guerini Editore. Milano
  • 2003 Exploring the Origins of New Transaction Costs in Connected Societies. In Huotari M. and Iivonen M. (eds.) Trust in Knowledge Management and Systems in Organizations. Idea Publishing Group.
  • 2003 Self-organization and new hierarchies in complex evolutionary value networks. In Huotari M. and Iivonen M. (eds.) Trust in Knowledge Management and Systems in Organizations. Idea Publishing Group.
  • 2003 (coauthor) Le Nuove Frontiere del marketing Digitale. Etas
  • 2001 Marca e infomediari nel mondo in rete. In Dematte' C. (ed) E-business, Etas, Milano
  • 2001 Il Mondo in Rete, Egea Milano
  • 2001 Marca collaborativa e intelligente: relazioni e infomediazione in Rete. In Vicari S. Economia della virtualità (a cura di), Egea Milano
  • 2000 Net Economy e Territorio Locale. In Antonello Zanfei (ed. ) La città in rete: infrastrutture, commercio elettronico e teledidattica nell'area milanese. F. Angeli, Milan
  • 2000 Comunità virtuali e dialettica locale-globale. In "Lo sviluppo di un mercato locale dell'ICT - Il commercio elettronico e la formazione in rete nell'area milanese". Atti del convegno IEFE Bocconi
  • 1998 (coauthor) Fare business in rete, McGraw Hill, Milan
  • 1998 Internet Marketing, McGraw Hill Milano
  • 1997 (Coauthor) Setting the agenda for cross-national research: bringing values into the concept, In M. McCombs, D. Shaw and D. Weaver (a cura di), Communication and Democracy ; Exploring the Intellectual Frontiers in Agenda-Setting Theory, Erlbaum, New York, 195-209

Articles

  • 2009 (coauthor) "Beyond Knowledge and Branding: the Impact of Online Consumer Communities on Buying Behavior", special issue a cura di Castaldo S., Finanza, Marketing e Produzione, "Le nuove frontiere della ricerca sui temi distributivi".
  • 2008 Consumer Involvement in Organizations in the “organization as communication” Perspective: a Multidisciplinary Research Agenda. OBS Journal, 6 (2008), 111-119
  • 2005 Email, pop-ups and advertainment: proposing a value perspective for online advertising. International Journal of Internet Marketing and Advertising. Vol. 2, No. 1/2, 2005
  • 2004 Gatekeeping a rete e democrazia complessa. Problemi dell’ Informazione. Il Mulino. March, 2004 - Pp. 32-52
  • 2003 Alla ricerca della miglior tecnologia o del miglior servizio? Il caso del mobile entertainment. Economia e Management, n. 1 2003.
  • 2002 Bounded Sociability, Relationship Costs and Intangible Resources in Complex Digital Networks. IT & Society. Issue 1, vol. 1
  • 2001 La multidimensionalità del digital divide, Economia e Management, n. 4
  • 2000 Le politiche per lo sviluppo dell'economia digitale in Italia. Impresa & Stato. Vol. 52
  • 1999 E’ il momento dei portali; dureranno?, Problemi dell’ Informazione. n. 4. Il Mulino. Bologna
  • 1999 Editoria online. Cominciano gli affari, Problemi dell’ Informazione, 24 (1).
  • 1999 Tra contenuto e commercio elettronico; la battaglia dei portali vista dall’ Italia. Economia e Management
  • 1998 La nuova televisione interattiva; Internet incontra la TV, Economia e Management, n. 2
  • 1998 Il commercio elettronico in Internet. Natura e dimensioni del fenomeno, Economia e Management. N. 2. Etas. Milano
  • 1997 Rete e costruzione collaborativa di conoscenza, Sistemi e Impresa, n. 1
  • 1997 L’ editoria va in rete. Economia e Management. n. 6
  • 1997 Internet; la conoscenza e la fiducia: prime riflessioni sull’ economia delle risorse immateriali nel cyberspazio. Economia e Management. N. 4
  • 1997 Commercio Elettronico e Internet. Metafore di Aggregazione e Nuovi Intermediari. Economia e Management. n. 2
  • 1996 Internet e i new media: mass communication per il relationship marketing. Micro Macro Marketing. N. 4 Il Mulino. Bologna
  • 1996 Internet e il caso Piaggio. N. 4 Il Mulino Bologna

Director/Coordinator for

INTERNET, SOCIAL MEDIA AND MOBILE FOR CORPORATE AND MARKETING COMMUNICATION

We will address the new interactive and participatory practices in social and mobile service platforms, in a more systematic framework of study of the changes that digital communication and networks are bringing to markets, firms, and businesses.

Duration 16 meetings
Start 27 October 2016
Details